We First is a brand transformation agency that provides strategy, training and content that accelerates business growth and social impact. Our strategy work shows brands how to define, frame and share the story of their good work in ways that build their reputation, employee advocacy and social impact. Our training includes keynote speeches, corporate workshops, and an annual training event that shows brands how to combine purposeful storytelling and social technologies to inspire their employees and customers to build their business and social impact with them. Our content brings brand stories to life in ways that all stakeholders want to engage, participate and share.


We First partners with companies to position their brands to lead business, shape culture and better our world.

To achieve this we provide transformative strategy, content, and training that allows companies to transcend their product, service, or industry to lead cultural conversations, behavior, and movements that improve life for all.

  • Brand Strategy

  • Brand Promise Definition
  • Brand Manifesto, Values, Vision
  • Corporate and Product Story Integration
  • Brand Story Framing
  • Internal Brand Storytelling
  • Sustainability Storytelling
  • Philanthropy and Foundation Storytelling
  • Cause Marketing Storytelling and Activation
  • B2B Brand Storytelling
  • CSR, Sustainability, and Foundation Story Integration
  • Customer Community Architecture and Engagement
  • Social Impact Program Design
  • Social Media Channel Strategy and Ideation

  • Brand Content

  • Company Brand Manifesto Films
  • Product Brand Manifesto Films
  • Brand Purpose Content
  • Internal Branding Content
  • Website Design
  • Multi-channel Brand Story Content
  • Channel-Specific Social Media Content

  • Brand Training

  • Keynote Speaking
  • Corporate Workshops for leadership, marketing,
  • Brand Leadership Summit


We First is a team of passionate branding experts, tech geeks, and social change agents deeply committed to realizing the potential of business to build a better world.

Our diverse backgrounds include working at many of the worlds top advertising agencies in the US, UK and Asia (Wieden & Kennedy, Saatchi & Saatchi, Goodby Silverstein, TBWA/Chiat/Day, DDB, Ogilvy, Leagas Delaney); expertise across multiple industries (advertising, fashion, entertainment); and top honors at international award shows (Cannes, D&AD, Clios, One Show, Kelly Awards).

Our thought leadership includes the New York Times bestseller, We First (voted Best Marketing Book of the Year by strategy+business); contributions to Forbes, Fast Company, Mashable, The Guardian, GOOD; and keynotes around the globe for the world’s leading brands and conferences (Google, Coca-Cola, General Motors, Samsung, Gucci, VW Group, NHL, and Patagonia, as well as Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, Promaxbda, Conscious Capitalism, Sustainable Brands, National Speakers Association, and National Press Club).

Our combined skills ensure we bring a unique blend of expertise in social storytelling, social technologies and social impact to bear on building your reputation, business, community and social impact.


Each year We First provides training through our 1:1 program. This means every seat comes with a free seat for a non-profit or Foundation. Since 2011, over 150 non-profits and Foundations have attended our We First training at no cost.

Here are some of the inspiring non-profits and foundations that the We First community supports: