Top ten reasons social media should not (and will not) kill traditional advertising

Simon Mainwaring / Advertising / 7 years ago

Image Credit: Easy Art

I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the event captured the latest expression of the marketing world. With all the excitement (and, yes, hype) around social media, one might expect this bastion of traditional advertising to take a defensive posture and shun social media, or at least to be a little out of touch. The opposite was true. Not only did the work and seminars fully embrace the potential of social media, but agencies and clients demonstrated real engagement with the marriage of the two. So I thought I’d use my experience of this year’s Festival as a way to explain why traditional advertising is more relevant than ever.

1. IT’S ABOUT THE IDEA: Whether it’s an uber traditional ad spot like Nike’s World Cup spot, ‘Write the Future’, or the Cyber Grand Prix-winning Nike Chalkbot, the fact remains that it’s the idea that determines success with consumers and at the show. Social media expands the reach of great content, but ideas determine reach into hearts and minds. As such, veteran idea generators like ad agencies are very important.

2. FIRST PRINCIPLES, NEW MEDIA: Irrespective of your marketing speciality – whether it be traditional, digital, or social media – the timeless fundamentals of effective advertising apply. Work needs to be simple, emotional and consistent. As such the hard won lessons of traditional advertising agencies are more relevant than ever. They just need to be applied to all media including social media.

3. SOCIAL MEDIA IS IS NOT AN END IN ITSELF: I did not see a single piece of work celebrated at Cannes simply because it was social media. The power of social media is only unleashed when an emotional connection is made that motivates someone to share something using social tools. Brands at the Festival demonstrated a clear understanding of this and a due respect for agencies as architects of community.

4. BRAND CUSTOMERS: Clients made up almost 15% of the 8000 attendees this year according to Ad Age, and this demonstrates a recognition of two facts. One is that consumers are now reaching out directly to brands through social media, and, secondly, that brands are looking to ad agencies for guidance in how to respond. As such the client/agency dynamic is as critical as ever. In fact Terry Savage, Festival Chairman, also said he is 90% sure there will be a prize for effectiveness next year in which clients will play some role.

5. ‘GOOD’ BUSINESS: So much work demonstrated that brands and agencies realize that consumers want a better world, not just better widgets. This a new thing. Campaigns like the Millions, UNICEF Tapwater and Earth hour receiving titanium awards in recent years. What’s more this year the Festival introduced the first Grand Prix for Good indicating a further appreciation of the positive role that advertising can and must play.

6. SILO BLURRING: This year clearly demonstrated the ability of traditional ad agencies to fill new roles. For instance, Interactive Agency of the Year was Crispin, Porter & Bogusky, and Direct Agency of the Year was Abbott Mead Vickers in London. As traditional ad agencies migrate their focus and talent into emerging areas, their creative prowess will come to bear on the marketing.

7. PURPOSE AS PROFIT: One of the things I stressed in my seminar was that the future of profit is purpose. This is based on the recognition that the universal values that inform purposeful work make brands innately sharable and therefore potentially profitable. Across the board work demonstrated a recognition that consumers want to see their brands changing the world for the better. A great demonstration of this was done by the Festival itself when Jeff Goodby, Ben Stiller and Yahoo, enlisted the entire audience to raise money for Stillerstong that is building schools in Haiti.

8. TECH = SAVVY: As someone who attended last year, I was struck by how tech savvy everyone suddenly became. Eyes were permanently glued to iPhones and Blackberries, laptops served as sun reflectors and there was amble wi-fi and power throughout the Palais (which is not always the case even at tech conferences). As such the Festival did a great job of reflecting the impact of technology discussed in so many of the seminars.

9. TRIUMPH OF YOUTH: Each year the Festival does an amazing job of filling its hall with the future of the industry. It would be easy for an expensive Festival such as this to become stocked with veteran ad types (like me!) but this year I felt more old and out numbersed  than ever. This is partly due to the Young Lions Zone and new efforts this year through Cannes Connect to put attendees in touch with each other and their communities.

10. THE FUTURE IS HERE: Each year the Festival does a great job of securing the thought leaders from areas that are re-shaping the industry. This year it was Mark Zuckerberg, founder of Facebook. The Debussy Room was packed to the rafters with two others rooms outside full of people as well. Beyond the understandable fascination around such successful entrepreneurs, the industry is clearly listening to those shaping their future on a daily basis.

With that said, there is still ground to be gained. I was surprised how few people were tweeting out from laptops during the seminars (if that’s any indication of the audience’s personal engagement with their own social communities). Plus I believe the private sector (represented by brands and ad agencies at forums like Cannes) can play an even more powerful role in shaping the future of marketing and society at large. No doubt next year will demonstrate an even fuller embrace of this potential in which brands, ad agencies and consumers co-create the stories that move people, sell products and change our world for the better.

How do you think traditional advertising agencies are doing? Are they sufficiently embracing social media?

26 Comments

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  1. Gerrie Smits says:

    Lovely and smart stuff.

    I specifically agree with the fact Social Media is not an objective in itself.

    When we started up our 'agency' RAAK last year, we spent hours and hours discussing what we were. A creative agency, a digital PR agency? We're still not sure what it is, but 'Social Media agency' is one that we wanted to avoid at all cost. Because soon all media will have a social element to it.

    In my opinion, ad agencies are relatively well placed to 'tackle' social media. For exactly the reason you mention: ideas.

    At the same time, we also believe that PR agencies are in a good position. They manage relationships.

    So

    I also think that from all agencies.

  2. Thanks, Gerrie. You're right. Both PR and ad agencies are well positioned. Though PR firms need a bigger presence in Cannes. The ad agencies dominated that space. Identifying what you are is always hard but so critical. Congrats on the launch. Simon

  3. Derek says:

    Traditional agencies are embracing social media, but some of them are under the (mis)impression that it can exist as a separate piece of the game, not an integral part of the whole package. Perhaps these are becoming more of the exception rather than the rule, but I still find agencies seeking the elusive 'viral' social media silver bullet instead of leveraging traditional with social.

    Thanks!

  4. Thanks, Derek. you're right. It's not a separate part of the game or a kingdom unto its own. Maybe agencies do that because its just so foreign to them and so they compartmentalize it. Instead they should just feed their traditional competency through it – agreed. Thanks, Simon

  5. […] Why Social Media Should Not (And Will Not) Kill Traditional Advertising (Simon Mainwaring) […]

  6. […] Top ten reasons social media should not and will not kill traditional advertising Key point: "Social media is not an end in itself" (tags: socialmedia advertising media marketing social) […]

  7. […] little wonder Wieden & Kennedy won the television Grand Prix at the Cannes International Advertising Festival this year and this social media campaign is only the cherry on the icing of the cake strapped to […]

  8. […] it is for brands to leverage social media, build a community and lead with a listening ear. I have written several myself. Yet the distraction of new technology – breathlessly hyped online – continues […]

  9. Tina Hoang says:

    Interesting post, Simon!

    I think this point is key: “The power of social media is only unleashed when an emotional connection is made that motivates someone to share something using social tools.” This is a big reason why contests and campaigns around user-submitted content are so effective.

    Too many agencies shied away from social media’s tools and capabilities last year. Given the spotlight on successfully integrated campaigns and obvious behaviour shift among consumers, 2011 should bring more innovation among agencies. Brands should consider how to tap into the wealth of content and sharing that already exists.

    Working at a tech company that works closely with agencies to create interactive campaigns, I’m certainly excited to see more digital experimentation and integration in campaigns!

    http://strutta.com – interactive platform and promotions

    1. Thanks, Tina. Yep, I think your time has come. the digital skill sets are
      critical to the future of ad agencies. Thanks for the feedback, simon

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      Using social media to build your brand

      Social media allows you and your community to work together to help build
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      _Top five Don’ts for Facebook:_
      1. Don’t participate if you do not intend to invest time and energy into
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      2. Don’t participate if you are not willing or capable of moderating the
      conversations you start on a daily basis.
      3. Don’t measure success by the number of fans or followers you have, but
      rather, how deeply they are engaged.
      4. Don’t treat social media like direct mail where you simply talk about
      yourself tirelessly in shorter sound bites.
      5. When you make a mistake, don’t get defensive or self-righteous, but
      rather, accept responsibility, apologize and do what you can to make up for
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      _Top 5 Dos for Facebook_
      1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
      engagement.
      2. Do respond to negative comments in order to turn a brand critic into a
      brand advocate.
      3. Do recognize your brand loyalists and reach out to them to build them
      into brand ambassadors.
      4. Do keep up to date with the latest applications and plug-ins that add new
      dimension to your ‘Like’ page.
      5. Do recognize that your are effectively bidding for people’s attention in
      an overcrowded marketplace and that their time deserves to be rewarded.

      _Top 5 Don’ts for Twitter_
      1. Don’t buy followers. It’s a waste of time and money.
      2. Don’t spam your audience with constant messages about yourself.
      3. Don’t forget to bring some humor and wit to your communications so that
      people want to read what you share.
      4. Don’t forget to retweet what your followers share.
      5. Don’t forget to be interesting. You must demonstrate your passion for
      your topic.

      _Top 5 Do’s for Twitter_
      1. Do engage with a follower when they reach out to you with a question or
      information.
      2. Do post between eight and ten times a day and spend the rest of your time
      on engagement.
      3. Do share photos, video links and text messages to inspire interest.
      4. Do stay consistently engaged to avoid community attrition.
      5. Do monitor your tone carefully, because it only takes 140 characters to
      undo all your good work.

      Overarching all these pointers is a necessity for your brand to be clearly
      defined, to know its core values, and to demonstrate those consistently.
      Social media tools are not an end in themselves, but rather another way to
      connect with people emotionally to generate word of mouth advertising. If
      your brand is clearly defined and your core values consistently on display,
      your community will reward your engagement by promoting your brand for you.

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      A struggling economy, a world in crisis and new social technology has left
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      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.

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      Also, when you enter your email address at http://wefirstbook.com, you’ll
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      your community, profits and positive impact.

      Independent Reviews of ‘We First’:
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
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      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c3f6d61f97&c=952bfa7746
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      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    6. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=c3f6d61f97

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First’:
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c3f6d61f97&c=952bfa7746
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      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=c3f6d61f97

    7. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=c3f6d61f97

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First’:
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c3f6d61f97&c=952bfa7746
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      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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      Links:
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      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First’:
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
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      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    9. Hi everyone!

      It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

      If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

      There are many benefits to buying this book today:
      1. If you’re part of a company, you will learn how to use social technology to drive profits.
      2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
      3. And, everyone will learn how to use social media to build a world we want to live in.

      Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

      We can’t thank you enough for your support, it means a lot.

      ==============================================
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      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c3f6d61f97

    10. Hi Everyone!

      I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

      My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

      So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

      We so appreciate your support, it means a lot. 

      – Simon Mainwaring

      ==============================================
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      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We
      are so excited that the message is resonating and that it is contributing to
      the conversation that is changing the role of brands and the private sector.
      Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business
      Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
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      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c3f6d61f97&c=d32cacc983
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      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
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      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c3f6d61f97&c=dda31996e4
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      18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=c3f6d61f97

    13. =======================================
      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=6618e8524ad7df6f3f85ee4f449f4618&mid=4feb80cG5af3a25c1101G0G46 =======================================

      Hi,

      The following person invited you to be their friend on Facebook:

      Simon Mainwaring (Invite sent: May 11, 2011)

      Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
      Thanks,
      The Facebook Team

      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=6618e8524ad7df6f3f85ee4f449f4618&mid=4feb80cG5af3a25c1101G0G46
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    14. =======================================
      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=9d3a89b9f3746215f405e6647f2337ec&mid=51375cbG5af3a25c1101G0G46 =======================================

      Hi,

      The following person invited you to be their friend on Facebook:

      Simon Mainwaring (Invite sent: May 11, 2011)

      Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
      Thanks,
      The Facebook Team

      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=9d3a89b9f3746215f405e6647f2337ec&mid=51375cbG5af3a25c1101G0G46
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  10. Marco Prins says:

    Thanks for this article totally true

    1. Thanks Marc. Hope all is well. simon

  11. […] szól a ‘Top ten reasons social media should not (and will not) kill traditional advertising‘ című […]