Lessons From the Facebook Files: How to Keep UGC Appropriate & Relevant

User generated content (UGC) is an amazing way to crowdsource creative ideas, increase emotional ties with your brand, expand the organic reach of marketing initiatives, and strengthen consumer trust. However, as we’ve learned from Facebook, UGC comes with the risk of people creating offensive material that may go against your brand’s core values. Therefore, it is crucial …

Insights from Forbes’ List of America’s Best Employers: Highly Valuable Skills in the Age of AI

Forbes’ list of America’s Best Employers highlights companies that offer valuable perks to make employees’ lives better and more fulfilling. Top employers compensate staff with more than just money by making their work meaningful and purpose-driven, as well as including benefits like top notch health insurance, maternity and paternity leave, paid volunteer hours, student debt …

We First 5: Brawny, Bail Outs, & Breaking the Internet

1. Brawny Celebrates Mothers Through the Eyes of Their Toddlers In the latest installment of Brawny’s ‘Stay Giant’ campaign rollout, the brand once again retired its iconic, burly-flannel-clad-lumberjack-man to, instead, showcase the strength of women with its ‘Once a Mother, Always a Giant’ Mother’s Day spot. To celebrate the strength and resilience of mothers in …

The We First Guide to SB’17 Detroit

The Sustainable Brands 2017 Detroit conference is a ‘must go’ for social entrepreneurs, business leaders and marketing professionals looking to better understand how social trends and consumer values are reshaping brand culture, or ‘Redefine The Good Life‘. From May 22nd to May 25th thought leaders from the world’s most purposeful and innovative corporations, startups, nonprofits and …

What Millennials Want at Work: 5 Ways to Inspire Purpose & Satisfaction

Studies show that millennials want to be part of building a better world and strongly believe that companies should do more than make profits. Although the business community is waking up to the realities of social responsibility, there’s still a disconnect between stated values and corporate action. In fact, a recent PricewaterhouseCoopers (PWC) survey found …

How Millennials Want to Work with Brands to Shape Culture

Social media has changed the way consumers – especially Millennials  — interact with brands and, in turn, transformed the way brands communicate with consumers. Rather than viewing from the sidelines, today’s socially minded digital natives are eager to participate in shaping brand culture and media savvy companies are tapping into that desire to scale their …

We First 5: McDonald’s, Mic Cuts, & ‘Real Moms’

1. Fox to Bill O’Reilly: Cut His Mic Over the last 20 years, Bill O’Reilly and 21st Century Fox have reportedly shelled out a total of $13 million in settlement costs to stop women from speaking out against the controversial television host or pursuing further litigation over accusations of lewd behavior and sexual harassment. As …

How CEOs and CMOs Can Leverage Sustainability More Effectively

Sustainability is a popular buzzword in the business community and many companies are beginning to understand the benefits of the triple bottom line. Although, CEOs and CMOs are familiar with the concept, most brands have yet to put theory to practice. In fact, a recent study shows that just 38 percent of corporations have a clear …

How to Pick the Right Non-Profit for Your Brand’s Social Good Partnership

The internet and social media empower consumers to put pressure on corporations to change global capitalism by adopting We First thinking and accepting their role as the third pillar of social transformation. This growing force from consumers is motivating corporations to actively take part in building a better world. Companies are in a unique position …

We First 5: Verizon, Nivea, & Carl’s Jr.

1. “Woke” Lyft Officially Joins Team Trump 2017 was a rough year for Uber. In the wake of (what has felt like) a nonstop cycle of scandal-backlash-#DeleteUber-repeat, alternative ride-hailing service, Lyft, enjoyed a rise in new users and profits. Capitalizing on the public outrage against Uber, Lyft championed themselves as the self-proclaimed “woke” choice for …
Next →