How Millennials Want to Work with Brands to Shape Culture

Social media has changed the way consumers – especially Millennials  — interact with brands and, in turn, transformed the way brands communicate with consumers. Rather than viewing from the sidelines, today’s socially minded digital natives are eager to participate in shaping brand culture and media savvy companies are tapping into that desire to scale their …

We First 5: McDonald’s, Mic Cuts, & ‘Real Moms’

1. Fox to Bill O’Reilly: Cut His Mic Over the last 20 years, Bill O’Reilly and 21st Century Fox have reportedly shelled out a total of $13 million in settlement costs to stop women from speaking out against the controversial television host or pursuing further litigation over accusations of lewd behavior and sexual harassment. As …

How CEOs and CMOs Can Leverage Sustainability More Effectively

Sustainability is a popular buzzword in the business community and many companies are beginning to understand the benefits of the triple bottom line. Although, CEOs and CMOs are familiar with the concept, most brands have yet to put theory to practice. In fact, a recent study shows that just 38 percent of corporations have a clear …

How to Pick the Right Non-Profit for Your Brand’s Social Good Partnership

The internet and social media empower consumers to put pressure on corporations to change global capitalism by adopting We First thinking and accepting their role as the third pillar of social transformation. This growing force from consumers is motivating corporations to actively take part in building a better world. Companies are in a unique position …

We First 5: Verizon, Nivea, & Carl’s Jr.

1. “Woke” Lyft Officially Joins Team Trump 2017 was a rough year for Uber. In the wake of (what has felt like) a nonstop cycle of scandal-backlash-#DeleteUber-repeat, alternative ride-hailing service, Lyft, enjoyed a rise in new users and profits. Capitalizing on the public outrage against Uber, Lyft championed themselves as the self-proclaimed “woke” choice for …

How to Avoid Gender Bias in the Workplace

Women have come closer to achieving equality in the workplace since Madam C.J. Walker – America’s first female self-made millionaire – launched a hair company in the early 1900’s that transformed the nation’s cosmetics industry. However, gender bias and sex-based discrimination are unfortunately still pertinent issues in global corporate culture. In fact, only 4 percent of fortune …

We First 5: Lyft Donates, Toyota Purifies, & Ad Age Celebrates Women in Advertising

1. Toyota’s Billboards Practice What They Preach From April 2 to May 28, Toyota will unveil 5,285 air-cleaning billboards in Los Angeles and San Francisco, capable of reversing “the equivalent of 5,285 vehicles worth of nitrogen dioxide emissions per month.” The campaign is set to kick off the release of Toyota’s “Mirai”, the hydrogen-fueled automobile …

Ensure Brand Safety With Purposeful Spot Placement: Lessons from Big Brands

In the days before the internet, ad buyers carefully selected the right placement for their clients’ corporate messaging to ensure that an advertisement wasn’t at odds with featured content. In other words, a marketer wouldnt place a candy ad next to an article about avoiding cavities. This still holds for print, television and radio today. …

How to Strengthen Consumer Engagement with Purposeful Chatbots

In today’s media environment people are overloaded with advertising – from paid social media promotions, to cell phone pushdown notifications, to website ads – and it’s increasingly difficult to capture your audience’s attention. Simultaneously, expansive amounts of data provide advertisers with incredible insights on individuals’ preferences, which enables targeted personal advertising.  Programmatic messaging – that …

How to Turn a Social Problem into a Profitable Product

As the old saying goes: necessity is the mother of invention. Thus, some of the most useful and innovative products – from the lightbulb to cloud storage – came from the need to solve a problem. The planet faces a myriad of challenges today.  Yet each challenge – be it poverty, climate change, disease, or …
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