We First 5: Uber Scandals, Oscar’s Ads, and Standing Rock

1. #DeleteUber: The Sequel After less than 1 month since its first viral spread, the #DeleteUber movement gets an encore as thousands more people choose to delete the app from their smartphones. In the latest of a series of scandals, Uber has once again found themselves under public scrutiny and user protest after former employee …

How to Ensure Your Brand Shines, Not Suffers, During the Oscars

Cultural hotspots like the Oscars, the Grammys and the Super Bowl are turning into platforms where entertainment icons voice their social and political standpoints. This is becoming ‘the new normal’ and these moments in entertainment are no longer nonpartisan events. While the biggest conversation topics used to focus on the cutest couples and standout dresses, …

We First 5: 100% Human, Silent Homes, & ‘A Day Without Immigrants’

1. Businesses Close Doors as Protesters Observe ‘A Day Without Immigrants’ In response to our new administration’s immigration agenda, immigrants across the US sought to demonstrate how much they contribute to the economy and workforce by calling for ‘A Day Without Immigrants’. On Thursday, supporters acted in solidarity by abstaining from shopping and staying home from …

‘Love is Love’ Valentine’s Day Marketing

The recent increase in consumer activism and the shift towards purposeful marketing is influencing brands to embrace deeper social meaning, relevance and resonance in their advertising efforts relating to cultural mainstays like Valentine’s Day. Connecting your brand with purpose is more than donating some change to charity. In fact, 97 percent of marketing executives agree …

We First 5: Twitter Trolls, Patagonia Protests, & Starbucks Serves Legal Aid

1. Patagonia Protests Utah over Bears Ears Bears Ears, Utah —1.3 million acres of land, rich with archaeology & landscapes so epic that it is observed as sacred ground by Native American tribes — became a designated National Monument under the Obama administration in December 2016. Sadly, the designation (which protects this land from coal …

AlternativeFacts, DeleteUber and Black History Month

#AlternativeFacts by DOVE Promptly following the flurry around #AlternativeFacts and the Trump Administration, Dove quietly responded in a pointed, clever, and relevant way reinforcing its important role when it comes to social commentary. See Dove’s ad here. What brands can learn from the #DeleteUber movement Just as brands can act quick, customers and consumers can …

Three Ways Your Brand Can Use Collaboration to Scale Your Purpose and Impact

Today’s marketplace is being shaped by new business drivers and consumer demand for brands to define and own their purpose is powering a cultural revolution in which companies are now seen as part of a larger global ecosystem of social and environmental change. Cross-sector partnerships are helping to scale the contribution of each player – …

We First 5: Social Media, Science & ‘Straya

1. Women’s March on Washington On January 21, 2017, men, women, and children across the globe – on all 7 continents – united in what became an historic act of solidarity to send a bold message to the new Presidential administration on their first day in office: women’s rights are human rights and human rights …

Why Your Brand Must Become Purpose-Driven in Today’s Political Times

With the change of guard in the White House comes a change in the way the American government will allocate resources. The incoming leadership plans to reduce discretionary spending and begin cutting back on mandatory spending by: repealing Obamacare, shifting the management of national parks from federal to state-run oversight and private parties, and reducing …
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