The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America.
What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design?
What if all companies offered unparalleled transparency and accountability for their impact on the environment as we see with Patagonia?
What if every social game makers tethered virtual goods to donations so that giving became scalable and fun as Zynga did?
What if all corporate leaders committed to executing purposeful strategies at the holding company level like Indra Nooyi has at PepsiCo?
What if every brand adopted a global leadership strategy as Nike has using its Environmental Apparel Design Tool, Nike Green XChange, and work with the Livestrong foundation to address issues larger than itself?
What if all competitors chose to work together as we see with Nike, Adidas and Puma, who have partnered with others in the Sustainable Apparel Coalition?
What if every heavyweight challenged itself and its supply chain to reduce their carbon footprints in a matter of months rather than decades as Wal-Mart has?
What if all Wall Street firms recognized that their greatest assets are not their buildings or bonuses but the customers protesting at their doors?
What if corporate America shifted from defending itself to attacking social problems?
What impact would that have on consumer respect for business leaders? What would it mean to your employees? What would it do for your bottom line? And, most importantly, what could it do for our country?
Which begs the question: What will it take for you to change?