I think the World Nomads Footprint project is super smart on many levels.
It’s premised on the fact that when you visit a community you make an impact. As such, you have a small responsibility to give something back. So when you purchase one of their travel insurance policies, you choose a project and get to add your tiny donation to make a difference in that community.
Not only does the community benefit, but your small contribution transforms your experience because you invested in the experience in a completely different way.
By extension, the community also views you differently because you have looked at the experience through the lens of their well-being.
This dynamic of mutual dependence and contribution is a model in effective community-building in both the online and offline worlds. What’s more, it demonstrates a powerful presumption that with consumption comes contribution enhancing the experience of connection for everyone.
World Nomads, founded by Simon Monk (@worldnomads) is just one of a new breed of enlightened companies that realize the well-being of others improves their own. Here’s just a few of the projects that their efforts are funding.
- Teacher Training Program, Solu Khumbu
- Outreach Microsurgical Eye Camp, Dhading
- Women’s small business enterprises
- HIV prevention & education, Hanoi
- Indigenous youth health program, Kununurra
- Timorese youth engagement & leadership program
- Amazon Community Schools
Do you think more businesses should think this way? What about Wall Street?