Recap: We First Brand Leadership Summit 2015

Simon Mainwaring / Other / 1 year ago

Following last week’s 2015 Brand Leadership Summit, attendees and the team here at We First are still abuzz with inspiration and new knowledge that was shared. The two-day event featured hands-on training alongside keynote presentations from leading brands including Levi Strauss & Co.’s Vice-President of Sustainability, Michael Kobori and Virgin Unite’s President and Trustee, Jean Oelwang.

The Summit gathered 200 brand executives and non-profit representatives, who each left with a detailed roadmap for their 2016 marketing. From defining a brand’s story to gaining insight on how to mobilize global consumers around a brand’s purpose, participants engaged and received leading case studies for how to elevate their purposeful storytelling strategies.

This year also featured an early morning fun run hosted by Charity Miles. An enthusiastic group ran 5k through Hollywood Tuesday morning, gearing up for day two of the event.

we-first-charity-miles-fun-run

Charity Miles Fun Run

Over the next couple weeks we will be sharing more insights gleaned from the Summit, including a range of one-on-one interviews with both speakers and attendees.

For more details on the Summit, please visit here.

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