We First is proud to have a community of world-class thought leaders and change agents who are demonstrating how business can be a force for good. Below are We First 2013 speakers who educated and inspired us over two incredible days.
Simon Mainwaring is a world-class branding consultant, a New York Times bestselling author, an influential blogger and international keynote speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His bestseller, We First, was named Best Marketing Book of 2011 by strategy+business, an Amazon Top Ten Business book and has been translated into Russian, Chinese, Mandarin and Korean. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy and worldwide creative director on Motorola at Ogilvy.
Tom studies the large, long-term macroforces that are reshaping our world and driving the changes in human behavior that we all call trends. His work is used to guide development of Coca-Cola's portfolio and M&A strategies; brand and communication strategies; and most recently Coca-Cola's worldwide sustainability platform called Live Positively. He has explored such topics as the meaning of well-being, sports and fitness, happiness, and the rising value of design in over 30 countries. He is fascinated by the unprecedented set of socio-historic drivers that are generating dramatic attitudinal changes across the globe – such changes as expanding worldviews, increasing demands on businesses (and their customers) to address social and environmental challenges, and the increasing value of human creativity.
Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world. He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally. His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC). His team won two consecutive honors by PRNews as "Public Affairs Team of the Year" in 2012 and 2013. He blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
Mary Nickerson is national manager for advanced technology vehicle marketing for Toyota Motor Sales (TMS), U.S.A. Inc. She is responsible for leading marketing strategy, development, and implementation for Toyota’s advanced technology vehicles including the Prius gas-electric hybrid vehicle, the RAV4 Electric Vehicle, and the overall Hybrid Synergy Drive technology brand strategy. Ms. Nickerson joined Toyota in 1997 as national manager of procurement for the company’s North American Parts Operations. She was responsible for strategy, policy and operations for service parts procurement, parts inventory for North America, and the export of service parts for vehicles built in the United States and Canada. Prior to joining Toyota, she was the director of material operations for Delco Defense Systems, and held several general management positions during her 20-year career at General Motors’ Hughes Electronics. Nickerson earned her Master’s of Science degree in business administration from Claremont Graduate School, Peter F. Drucker School of Business in International Business. She earned her Bachelor’s of Science degree in finance at California State University Long Beach. She serves on the Board of Directors of the Yellowstone Park Foundation and is a member of the Corporate Board for the Environmental Media Association.
As national manager of Toyota Motor Sales, U.S.A., Inc. corporate contributions, Underwood is responsible for the administration of approximately $15 million in national corporate contributions programs, including community relations and corporate volunteer activities. Prior to her December 2001 appointment as national manager of corporate contributions, she was media relations manager, responsible for communication with news media regarding general business operations. She has also held the positions of community relations manager, Lexus public relations administrator, overseeing news communications for Lexus products, community relations administrator and supervisor, and human resources analyst. Underwood graduated from California State University, Northridge with a bachelor of science degree in business management. She is a member of the board of directors of the Torrance Area Chamber of Commerce and a member of the community advisory board of Pediatric Therapy Network. She lives in Torrance, Calif., with her husband, Derrick Smith and two daughters.
Since joining Starbucks in November 2005, Jim has collaborated with partner corporations and nongovernmental organizations to help shape the company’s environmental strategy. He contributes to enterprise-wide initiatives that support green building, energy conservation, international procurement, recycling and waste reduction efforts. Prior to Starbucks, Jim served as Director of Environmental Affairs for Xanterra Parks & Resorts at Yellowstone National Park. In the position, he oversaw Xanterra’s many progressive environmental initiatives in its operations as the primary concessionaire in the park, including an ISO 14001-certified Environmental Management System. A native of Olympia, Washington, Jim earned a BS in Environmental Sciences from Washington State University and is a U.S. Green Building Council LEED-accredited professional. He serves on the board of directors for the National Recycling Coalition, Washington Environmental Council and Yellowstone Park Foundation.
charity: water is a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. Paull's leadership of charity: water's digital strategy has seen him recognized by the Australian Trade Commission as one of the 'Global 50' influential Australian expatriates, by the Direct Marketing Educational Foundation as an industry 'Rising Star' and is twice a finalist in the Care2 Impact Prize. Paull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra, New York Times and Cisco. Paull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN and the Australian Financial Review.
Freddie Ravel is the internationally acclaimed Harmonics Maestro who blends his infectious passions for music and business to unlock the minds, hearts and hips of audiences around the world. Backed by number one hits and collaborative successes with Earth, Wind & Fire, Madonna, Prince, YoYo Ma, Indie Airie, Sergio Mendes, Quincy Jones, the Boston Pops and rock legend, Carlos Santana, the chart-topping Keyboardist is the Founder of “Business Harmonics”, the award-winning peak performance system to enhance leadership, innovation and collaboration within major corporations. As an expert on music and business integration, Freddie’s media appearances include FOX, ABC, Universal, Clear Channel, Deepak Chopra’s XM Sirius radio show, and clients such as Andre Agassi, USC, NASA, AXA Financial, Apple, Microsoft, Google and Citi. As a one-of-a-kind edutainer, Freddie is a captivating access point through which to transform entrepreneurs, events and companies forever.
Chris Miglino has long been at the nexus of consumers, brands, social and lifestyle media, cause marketing and the enlightened, sustainable business movement. As CEO of Social Reality, he helps Fortune 1000 brands, publishers and nonprofits make meaningful connections through cause marketing sponsorships, social strategy and viral sharing campaigns. Prior to founding Social Reality, Chris was CEO of Lime Ad Network, a vanguard in the green and sustainable online business arena that connected consumers and brands with a collection of more than 250 green and socially conscious businesses. Chris also was the CEO and Founder of Conscious Enlightenment (CE), a multimedia company with a focus on the green, yoga, political and artistic lifestyle. In addition to producing more than 100 yoga videos, the company published lifestyle magazines in Los Angeles, Chicago, San Francisco, Seattle and New York.
In search since 1994, known as "one of the pioneers of SEO," Founder/CEO Gregory Markel and the Infuse Creative team are the Los Angeles Business Journal Award nominated digital agency founded in 2001 whose marketing methodologies have been written about by USA Today, Search Engine Land's Danny Sullivan, John Batelle (Author of "Search"), Andrew Goodman, Bobby Owsinski and others. Gregory and Infuse Creative were recently responsible for generating the #1 story on Huffington Post for 3 days for one of their esteemed clients.
"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change."