We First Methodology

How We Work

We First partners with corporations, social enterprises, high-growth startups, Foundations and non-profits to identify and communicate their social purpose in ways that build their business.

We help them integrate purpose inside their organization across leadership, marketing, human resources and company cultures. We provide direction on how to share a purpose-driven brand story with employees, customers, consumers, communities, shareholders and the media with authenticity, transparency and accountability.

How We Think

We First brands serve the interests of all stakeholders by defining, sharing, and activating its story in ways that build business and positive social or environmental impact.

By defining, integrating and sharing a compelling story that delivers real impact, internal and external stakeholders are inspired to build your business and create impact with you.

Our Expertise

Our team of expert storytellers, tech geeks, and change agents is focused on the intersection of three areas critical to our client’s long-term growth, success, and impact.

Our Structure

We build bespoke teams dedicated to your business or project to meet every client’s specific needs on a project or retainer basis. We approach each project with a collaborative mindset partnering with advertising, digital, or social media agencies to best serve our clients.

Our Focus

We First partners with clients to position their brands for cultural leadership. We achieve this by ensuring they define and share their story in ways that achieve measurable social impact that establishes their cultural leadership.


BRAND DISCOVERY – Who are you now?

COMPETITIVE REVIEW – Who are your competitors and how competitive is the marketplace?



INTERNAL STORY INTEGRATION – How do you engage employees?

EXTERNAL STORY INTEGRATION – How do you inspire customers?

COMMUNITY ARCHITECTURE – How do you build a community?


ACTIVATION STRATEGIES – How can you create measurable impact?

CO-CREATIVE TACTICS – How do you celebrate customers?

CULTURAL LEADERSHIP – How do you shape culture?

Best selling book

We First Founder & CEO Simon Mainwaring’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and strategy+business named it the Best Business Marketing Book of the Year.

We First offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. This book answers the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profitable business growth and a healthy, sustainable planet. It has been translated into Russian, Chinese, Taiwanese and Korean.

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Chapter 1
Transforming the Engine of Capitalism

Chapter 2
Redefining Self-Interest from Me First to We First

Chapter 3
The Future of Profit is Purpose

Chapter 4
Creating Sustainable Capitalism in Five Ways

Chapter 5
Instilling We First Values into Capitalism

Chapter 6
Why the World Needs a Responsible Private Sector

Chapter 7
How Brands Build Their Business and a Better World

Chapter 8
How Consumers Build Responsible Brands and a Better World

Chapter 9
How Contributory Consumption Creates Sustainable Social Change

Chapter 10
The Global Brand Initiative: The Future of the Private Sector


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What Readers Say