Caixa Seguradora is dedicated to the care of the Brazilian family, offering quality products at affordable prices in insurance, pension, capitalization and consortia.

PROJECT

As the third largest insurer in Brazil, Caixa Seguradora strove to leverage social storytelling to build its business by connecting more effectively with Brazilian youth.

CHALLENGE

Insurance is not perceived as a ‘must have’ in Brazil; culturally young Brazilians are not focused on their futures, and the brand and its employees had little experience in social storytelling.

SOLUTION

We First led a two-day training workshop on the mechanics of social branding, leading a cultural conversation, and connecting with Brazilian youth in ways that are relevant and meaningful to the brand.

IMPACT

Caixa Seguradora committed to shifting its marketing to embrace social branding and bring its purpose to life for employees and customers.