Since 1992, Rosetta Stone has been changing the way the world learns languages with scalable, interactive language-learning solutions used by educational institutions, corporations and millions of learners globally.

PROJECT

Rosetta Stone was looking for a social impact program and partner that would build their brand reputation and have the greatest possible positive impact on children’s language and literacy skills.

CHALLENGE

Rosetta Stone had to develop a program that would serve domestic and international markets while incorporating the technology required for their programs.

SOLUTION

We First designed a social impact program based on donations of in-kind language and literacy tools, starting with domestic partners and then expanding internationally.

IMPACT

The program was defined, non-profit partners were identified, and a strategy was put in place for Rosetta Stone’s long-term giving program.


CLIENT FEEDBACK

"We First have been invaluable in helping us build a thoughtful, strategic approach to building a long-term social impact program. Simon’s guidance has helped us think bigger while providing a path for us to get from an executable starting point to a growing program. He was extremely effective in helping our management team understand and buy into the value of a social impact program."

Sarah Van Dyck
Vice President, Global Brand Marketing Rosetta Stone