Sony Pictures Entertainment is a subsidiary of Sony Corporation of America, a subsidiary of Japan-based Sony Corporation, whose operations span across motion pictures, television and digital in more than 130 countries.

PROJECT

Sony Pictures Entertainment (SPE) wanted to establish a sustainability platform to carve out an industry leadership position, inspire employee engagement, and showcase its extensive sustainability credentials.

CHALLENGE

The entertainment industry has not prioritized sustainability storytelling, the SPE global footprint is complex, and PR challenges complicate public perceptions of the brand.

SOLUTION

We First defined a global sustainability platform - ‘Picture This’ - for the brand, which was adopted internally, supported the creation of Manifesto Film with Jonas & Co. Production Company, and provided a strategic roadmap for bringing the sustainability platform to life, both inside and outside the company.

IMPACT

SPE has a sustainability platform that will drive employee engagement, build the brand’s reputation, earn industry and audience goodwill, and differentiate the brand.