Case Study: Caixa Seguradora

SERVICES

Brand Story Stakeholder Workshop




Brief:

As the third largest insurer in Brazil, Caixa Seguradora wanted to leverage social storytelling to build its business by connecting more effectively with Brazilian youth.

Challenge:

Insurance is not perceived as a ‘must have’ in Brazil, young Brazilians are not focused on their futures, and the brand and its employees had little experience in social storytelling.

Solution:

We First led a two-day training workshop on the mechanics of social branding, leading a cultural conversation and connecting with Brazilian youth in ways that are relevant and meaningful to the brand.

Impact:

Caixa Seguradora committed to shifting its marketing to embrace social branding and bring its purpose to life for employees and customers.