Case Study: Thrive Farmer’s Coffee


Brand Story Definition
Social Media Strategy
Website Design
PR Messaging

"After working with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels."

Michael Jones
Thrive Farmers Coffee


THRIVE Farmers Coffee was looking for a brand story that would capture its unique farmer-direct sustainability model and accelerate growth in a competitive and crowded product category.


The coffee category is highly competitive and cluttered with sustainability messaging making it difficult for THRIVE, a start-up, to achieve traction and drive sales.


We First defined a brand story that clearly communicates THRIVE’s unique sustainability methodology and contribution to farmers, provided strategic guidance on their website development and PR messaging, as well as a social media plan.


THRIVE has since enjoyed rapid growth, including a significant corporate partnership across 1800+ restaurants.