Case Study: X Prize Foundation


Brand Definition
Brand Naming
Social Media Strategy

"Working with We First was a joy. Simon’s calm and investigative demeanor make him a pleasure to work with. Simon has an innate ability to access and, in turn, portray the essence of your idea. Whether that idea is a brand, a campaign, a video concept or a tagline, Simon guides you through a creative process where your own jumble of scribbles and hand waving results in a simple and powerful communication that you are proud to stand by."

Emily Fowler
Co-Founder & VP
Possibilities HeroX, X Prize Foundation


X Prize was launching a crowd-sourced social innovation platform and needed to define its name and branding as it democratized the X Prize innovation platform and methodology.


The crowdsourcing and funding space was becoming increasingly cluttered and the X Prize brand story had to motivate interest and engagement with the brand over competitors.


We First provided a brand strategy, naming and social media marketing support for the brand, HeroX.


Hero X successfully launched with over $6 million in prizes and 500,000 participants as of July 2015.