Purpose At Work: How Nike Inspires and Innovates With Employees and Consumers

This is the second post in a series of interviews with impact driven business leaders. Interviews were conducted around the Social Innovation Summit in Los Angeles. The Summit is a gathering of some of the world’s most influential social impact entrepreneurs. Representatives from companies like MLB, Lyft, TOMS and more congregate to share best practices, […]

Read More
 

Purpose At Work: How To Engage Consumers To Do Good At Scale

Addressing global crisis can feel insurmountable. There is so much work to do to heal our communities and planet. Where do we start?  People are looking for solutions to today’s most pressing issues. Corporate impact initiatives show consumers that your brand shares their values. While corporate social responsibility (CSR) is a great start, consumers want […]

Read More
 

2017 Cone Communications CSR Study: Consumers Want Brands That Share Their Values & Beliefs

Cone Communications’ latest CSR study, released last month, paints a picture of redefining and pushing the traditional boundaries of what corporate social responsibility means. While the tenants of social responsibility will continue to be grounded in tangible, operational elements – such as ethical workplace practices or energy efficiency – companies are now demanded to share […]

Read More
 

How to Leverage Purpose to Appeal to the Next Generation of Conscious Consumers

Younger generations – millennials and the so called generation Z – are increasingly aware of the social and environmental crises that are affecting not only their communities but the entire world. They want to be part of the solution and expect companies to be stewards for the wellbeing of the planet. This generation of conscious […]

Read More
 

The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes […]

Read More