This is the second post in a series of interviews with impact driven business leaders. Interviews were conducted around the Social Innovation Summit in Los Angeles. The Summit is a gathering of some of the world’s most influential social impact entrepreneurs. Representatives from companies like MLB, Lyft, TOMS and more congregate to share best practices, […]
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Addressing global crisis can feel insurmountable. There is so much work to do to heal our communities and planet. Where do we start? People are looking for solutions to today’s most pressing issues. Corporate impact initiatives show consumers that your brand shares their values. While corporate social responsibility (CSR) is a great start, consumers want […]
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Cone Communications’ latest CSR study, released last month, paints a picture of redefining and pushing the traditional boundaries of what corporate social responsibility means. While the tenants of social responsibility will continue to be grounded in tangible, operational elements – such as ethical workplace practices or energy efficiency – companies are now demanded to share […]
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Younger generations – millennials and the so called generation Z – are increasingly aware of the social and environmental crises that are affecting not only their communities but the entire world. They want to be part of the solution and expect companies to be stewards for the wellbeing of the planet. This generation of conscious […]
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What makes some businesses grow for centuries and others fail within a year? “It’s all about people,” Richard Graeter, CEO and President of Graeter’s Ice Cream, tells We First. That and selling a great product.
Read MoreBrands that present sustainable solutions gain consumer goodwill and loyalty. Every business must meet a consumer need; however, not all businesses do it in a way that enables consumers to live healthier, more sustainable lives. CleanWell is an excellent example of a company leveraging purpose to scale business. The disinfectant and cleaning products company is […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.