Purpose At Work: How SAP’s HanaHaus Builds a Community of Purpose and Innovation

Transformative global change requires collaboration. When individuals and organizations unite around a common purpose, groundbreaking advancements can develop. These partnerships can lead to new business opportunities and drive critical impact at scale. SAP’s HanaHaus initiative is a great example of how to catalyze collaboration and spark transformation. Its new Newport Beach Innovation Center that opened […]

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3 Ways Businesses Can Use Blockchain Technology for Social Good

Blockchain has received some negative media buzz in relation to the disruptive bitcoin cryptocurrency; however, the technology has amazing potential to strengthen trade, increase transparency, reduce risk, and create opportunities for people the world over. “The blockchain,” according to Alex and Don Tapscott, who wrote Blockchain Revolution, “is an incorruptible digital ledger of economic transactions that […]

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How to Turn a Social Problem into a Profitable Product

As the old saying goes: necessity is the mother of invention. Thus, some of the most useful and innovative products – from the lightbulb to cloud storage – came from the need to solve a problem. The planet faces a myriad of challenges today.  Yet each challenge – be it poverty, climate change, disease, or […]

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The Role of Brands in Policy-Making: Influencing a More Socially and Environmentally Progressive Economy

As the nature and structure of brands continue to evolve towards new business models (products as services) and more robust sustainability commitments (sustainable mass transportation), so too has their role expanded beyond purely self-serving economic gains to influencing social and environmental regulation. Today’s progressive brands recognize the need for private sector’s involvement and voice across […]

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Purpose as a Launchpad for Employee Advocacy and Business Innovation

Companies placing purpose at the core of their business strategy see the benefits of creating a tailored pathway to employee engagement, social storytelling, and overall business innovation. Making a positive impact is ultimately peculiar to your company, to what you do, and to how you apply and integrate purpose throughout the organization. IBM’s 2014 World […]

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Purpose At Work: How Cotopaxi’s Purpose Moves People, Products And Mountains

Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic […]

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