Cannes Advertising Festival Social Media Seminar (video)

Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again to InterCulture for making the seminar possible and to everyone who attended. It was great fun.