Cannes Festival: Where new media & advertising meet (Part 2)

Last week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking about as well with Alec Ross in our seminar sponsored by InterCulture.

Adobe: Shantanu Narayen This seminar studies the collision between digital and advertising in which every device and platforms becomes part of a brand experience with key insights into how to navigate this complexity.

Details: Thursday, June 24th, 2pm.

Team Creatif: Sylvia Vitale Rotta: This seminar deep dives into how design distinguishes a brand and positions a product way ahead of its competitors.

Details: Monday, June 21st, 12.30pm. Craig Davis & David Droga: This great workshop examines what creativity and advertising can play in creating a sustainable planet. In my book, a must see.

Details: Wednesday, June 23rd, 3pm.

LBi: Laurent Ezekiel, Emma Jenkins, Gav Thompson, Jason Goodman, Kieron Matthews This workshop examines how agencies engage consumers in meaningful conversation on a global stage in order to create the perfect storm for brand success.

Details: Thursday, June 24th, 3pm.

Finally here’s a snapshot of what Alec and I will be talking about. Alec Ross is Senior Advisor for Innovation at the Office of the Secretary of State, Hillary Clinton. Alec not only spearheads the use of technology, new media and 21-st century communications in the service of America’s diplomatic and developmental goals for the U.S. State Dept., he also co-founded One Economy that became the world’s largest digital divide organization with programs on four continents prior to joining President Obama’s administration.

The sponsor for our seminar is InterCulture that does wonderful work in the social change space. InterCulture brings together specialists in education, technology, cultural diplomacy and branding (including myself) to bridge communities, states or countries in conflict and foster understanding, compassion and tolerance – really important work in today’s world.

So the topic for the seminar is called, ‘The How Of Social Media: Make Or Break Lessons In Today’s Most Powerful Instrument Of Change.’ Alec and I will outline the power, potential and most effective ways to use social media to bring about change whether that be to elect a President, launch a brand, sell a product or support a cause. Critical to our discussion will be the role of brands and the advertising industry in this process to demonstrate how critical their contribution can be in positively transforming not just the lives of others but also the future of our industry.

Details: Sunday, June 20th, 5 p.m.

So if you are attending the Festival, please join us for the seminar and a chat afterwards. As always, fire away with any questions.