How language is changing advertising

Simon Mainwaring / Advertising / 8 years ago

I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de Bianchi, and Paris Kafantaris, VP for Babycare in Western Europe at Proctor and Gamble. The former’s speech was in wonderful Italian (just a warning) and the latter in English (after a brief Italian introduction) with some powerful case studies of the social contributions that P&G is making including the partnership between Pampers and UNICEF to provide tetanus vaccinations. I hope this is useful, the slides for the presentation can be found here and fire away with any questions.


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  1. Avatar Alabert says:

    Ciao Simon,
    I attended the conference in Milan: great speech. I was really fashinated by your approach and your vision.
    Since then I’m following you on Twitter trying to find some new suggestions for my daily job.
    It has been really interesting to listen again your speech: you clarified the necessity of a new communication strategy with a totally different level of engagement of our costumer:  let me tell…this is not an easy game to play(especially in the Italian advertising market), but I will try to pass the message to my Company  :- )

    1. Avatar Anonymous says:

      Thanks Alabert, and so great to be in touch. thanks for the comment and I’m glad you enjoyed the speech. Yes, it’s not easy for a company to restructure to engage in new ways but it is essential. In a few years time I believe all brands will be engaged in an active dialogue with their customers. And why would they not? It can only help their business. Many thanks, Simon