Sally Hogshead’s ‘Fascinate’: Book review and giveaway

Simon Mainwaring / Advertising / 9 years ago

This week’s giveaway book is Sally Hogshead’s newly released, Fascinate. Inside Sally does a fantastic job of articulating exactly how and why fascination works and how you can use it to your advantage.

Sally divides fascination into seven universal triggers: lust, mystique, prestige, power, vice, and trust providing an in-depth study of each. She then explores the influence these seven triggers hold over people, exposing deeply rooted patterns that explain how and why people become fascinated.

This is all good news as she explains how you can use such information to influence another’s decision making. I found it a great read for anyone interested in captivating someone else’s attention (um, that would be all of us). It’s smart and a great read.

So feel free to comment on any post in the next week and I’ll pick someone at random to receive a copy of Fascinate.

And congrats to @iconic88, last week’s winner of Shel Israel’s Twitterville – it’s already on its way to you.

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  1. Sally always has good points to make. Looking forward to reading this book.

  2. Agreed. I enjoyed Radical Careering. Thanks Dennis.

  3. Avatar KFad says:

    I would love a copy of this.

  4. Avatar Tomy Durden says:

    Fascinate sounds like an fascinating book! I'll have to pick it up!

  5. Great. Glad you like it. It's a great read. Will let everyone know in a week. Thanks, KFad.

  6. Avatar Iconic88 says:

    Thank you Simon!! Looking forward to the read.

    Fascinated by fascination. Keeping people fascinated is the challenge for brands without being too intrusive.

    If there is an ocean of fascination, brands should create many paths to the beach & enable their audience to choose when and where to engage. We may not go to the beach daily but we can find out from our friends how refreshing the waters were.

    There was a song in the 80s which refers to fascination by Human League. How poignant these lyrics are from “Keep Feeling Fascination”:

    Keep feeling fascination
    Passion burning
    Love so strong
    Keep feeling fascination
    Looking learning
    Moving on

    Well the truth may need some
    Stories to be told
    And plain to see the facts are changing
    No meaning left to hold

    And so the conversation turned
    Until the sun went down
    And many fantasies were learned
    On that day

    Best, Mahei

  7. Wow. That song is great. Though we both dating ourselves with 'Human League'. Ha! And it's true. Brands can use all these strategies to achieve secure and hold customer attention, not just one or two that are considered “appropriate” to brands. Thanks agin.

  8. Avatar Angela Gonzalez says:

    Fascinate sounds like a great book with useful info for people and marketers!

  9. Thanks, Angela. You're right. It's great for both our personal and professional lives. Thanks, Simon

  10. Avatar Iconic88 says:

    LOL! Yes that was a tad bit of a revelation in dating our approx. ages 😉

    Would it throw people off, if we blurred the boundaries, like Shel Israel, by saying we know only of 'Human League' because our older siblings had the 7″ vinyl on repeat? **oh dear, I think I stamped our ages again Simon 😉 lol.

  11. Oh dear is right. I'm 80 and hideous.

  12. Avatar jezmo says:

    Important question for you Simon. Do you pronounce your name Mane-waring, or Mannering, as in Captain Mainwaring (“Don't tell 'im Pike”!)

  13. Mannering, like Captain Mannering in Dad's Army, the British television show! Nice.

  14. Avatar jezmo says:

    Only a few things I miss about the old country. That's one of them!

  15. Thanks, Jezmo. Totally understand.

  16. Avatar stevepoppe says:

    I can't wait to read “Fascinate.” “Radical Careering” made me jump out of my chair and start writing emails. Very motivating. One caution though: Ms. Hogshead is using Twitter to promote her book way, way too much. She needs to dial it down. It appears she doesn't get the medium which makes me want to jump out of my chair again. Hee hee.

  17. Good to know. Glad you like the book and yes, these tools always need to be used sparingly no matter what. We should all keep that in mind.


  18. Avatar Ben14 says:

    I would associate the word “fascinate” with the Arts. Anything that is artsy, creative, innovative and creative fascinates us. I love art a lot! This book can also aid me in my art writing & researches. I wish I could get this copy for free. When that does happen, I'll get fascinated! 🙂 Gracias!

  19. Agreed. All these things do fascinate us. Unfortunately the commentor chosen last week was @sherrett and the book is on their way to them. But hopefully, one of the next ones will be of interest too. best, simon

  20. Looks like I'm late to the party on the free copy. What was your favourite part of the book? Will you be using the principles in your future work? Just curious…

  21. I actually liked her practical breakdown of how to fascinate best. I love when authors explain how principles can actually be applied. It's then that their advice is most powerful. Thanks, Steve.

  22. Avatar Marc Zazeela says:

    This is a wonderful look into the minds of us humans.  7 easy to understand triggers control how we see each other and the world.  I learned a lot about myself and about those around me.  I recommend this book to anyone who strives to be a complete person.

    1. I totally agree. I think Fascinate was great. Simon