Social media strategies that build your community and business

Simon Mainwaring / Advertising / 6 years ago

Infographic by Fast Company

I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a few of my own and please feel free to add more in your comments.

1. An undefined brand is unsharable.

2. Stop selling and start caring.

3. Be the celebrant, not celebrity, of your community.

4. Scale intimacy.

5. Listen loudly, speak softly, respond quickly.

6. See fan action not acquisition.

7. The future of profit is purpose.

8. Social technology is teaching us to be human again.

9. Become a community architect.

10. Seek personal fulfillment before financial gain.

If you like to understand how to integrate these myriad principles into a step-by-step plan that allows you to inspire your customer community to build your business with you, click here.

Now please add any other social media rules that your’ve unearthed in your practices that have help you build your business and have a social impact. Together we can build an exhaustive listen of collective wisdom that can help accelerate all our community building.

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  1. Avatar Felipe says:

    Great stuff. Thanks a million!

  2. […] I pulled this statement from a recent info graphic shared via Simon Mainwarings blog, original article here: […]

  3. Avatar Jo Westwood says:

    Love this Simon! I will be sharing! 

    Something that’s coming through for me is that we need to give our fans and followers an experience, whether it be online or in person. Our clients are full to the brim of information, they need experiences to really ground the content we’re sharing. 

    PS. Currently re-reading We First! 

    1. Thanks so much, Jo and really hope you enjoy the re-read. yes, I totally agree. Information isn’t enough. It needs to be a shared experience where both parties get to know each other better. That’s what drives loyalty. The relationship economy is so foreign to many brands that spoke in monologues with transactional relationships and it’s a difficult change. But it will determine the success stories of the future. Thanks, Jo.

  4. Avatar Robin S says:

    What does #5, Loud, Loudly mean?

    1. Thanks. Must be a typo. Simon

      1. Avatar Robin S says:

        I can’t believe you made me ask, What’s the correction then? Is it LISTEN? Which of course doesn’t make sense but I got nothing to go on here.
        Hey! Thanks Disqus for telling me I had an answer.

        1. Hi Robin. Listen loudly means put your maximum attention on listening rather than what is typically the case which is talking as brands broadcast themselves. Thanks Robin.

        2. Avatar Robin S says:

          oh! it’s a newly minted phrase! OK then 🙂

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