Special Interview: Rishad Tobaccowala on advertising’s digital and social media future

I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media.

Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, Razorfish, Starcom MediaVest Group and Zentih Optimedia. So he truly is a world class expert on advertising and branding in the digital and social media space.

We thought it would be fun to throw some ideas about the future out there and discuss. I hope it’s useful and, please, let me know your thoughts!


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