Two exciting We First announcements

Today I’m super excited to announce two very special speakers for the upcoming We First Social Branding Seminar. The event is being held on February 1st and 2nd at the Marina Del Rey Marriot hotel in Los Angeles, and focuses on what I consider the most important business issue for any company today – how they address the impact of social media on their business and the changing face of the marketplace.

To address this issue, we’ve put together a two-day seminar that specializes in brand storytelling and social technology, focusing on the latest research, best practices and technology so that you can scale your brand awareness, profits, and positive impact. And now you’ll also benefit from two world-class authorities on what we can expect from customers and new media in the future.

GUEST SPEAKER: CAROL CONE, Global Vice-Chair Edelman Business + Social Purpose
From 1980–2010 Carol was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading cause branding consultancy. Now in a new leadership position at Edelman, the world’s largest PR firm, she provides strategic counsel to clients on the development of purpose, social issues and public engagement strategies, as well as corporate and brand citizenship.

Carol has a deep commitment to innovative research with consumers, executives and employees. She works with the firm’s leadership to apply insights  from Edelman’s annual goodpurpose™ global consumer study and its Trust and Health Engagement Barometers to client assignments, reports and proprietary methodologies.

Carol’s recognitions include: 100 Most Influential People in Business Ethics, Ethisphere Magazine, 2007; 25 Most Powerful Professionals in the Communications Industry, PRWeek, 2007; Changing the Game Award, Advertising Women of  New York, 2007; Lifetime Achievement Award, PR News, 2005; 50 Most Powerful Women in Public Relations, PRWeek; and Entrepreneur of the Year, Arthur Young/Venture Magazine. 

GUEST SPEAKER: ROBERT TERCEK,  Chairman, Creative Visions Foundation, host of THIS WEEK IN SOCIAL MEDIA, former President of Digital Media for OWN.

I’ve known Robert as a colleague and fellow speaker for many years, always admiring his incredible insight and vision as to what we can expect from the future of media. Like Carol, he comes with world-class expertise and credentials.

Robert is Hollywood’s most prolific creator of interactive entertainment. In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire. Variety has named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him a “TV Anarchist”.

His 22-year career is marked by achievements which include several milestones: the first multichannel television service in Asia (STAR TV in 1991); the first multiplayer Java games on the Web (Sony, 1997); the first interactive game shows on US Television (Sony, 1999); the world’s first streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s V-Live, 2001); the largest audience for live interactive video events on the web (Oprah Winfrey’s 2009 web casts); the most popular free book download in history (Suze Orman on, 2009).

Tercek has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television. He also co-founded five startup ventures, including 7thLevel, Inc which went public in 1993.

What’s more, there has never been a better time to register, as this is the final week of early-bird pricing.

Additionally, the registration fee includes an extra ticket for you to invite your favorite non-profit for free, so that you have a positive impact simply by attending.

So if you’re a for-profit, invite the non-profit you support. If you’re a non-profit, find a supporter that can enable you both to attend.

Places are limited, and this is truly a rare opportunity to accelerate your business success under the guidance of three world-class authorities on the future of branding, marketing, and media.

Register now by visiting, and share this information with those who you know would also benefit. And if you’re a large company that would like to invite several people, email for corporate discounts.

Can’t wait to see you by the beach in February! It’s going to be fantastic.