Blog

How to build companies, cultures and communities of purpose.

Domino’s Shows How Big Brands Can Address Big Problems By Going Small

When it comes to infrastructure, American currently has a D+ according to the American Society of Civil Engineers. The ASCE also estimates that the United States will need to spend over $2 trillion to truly improve its crumbling roads. This week, Domino’s Pizza made waves when it announced a “Paving for Pizza” initiative to play [...]

How Language Drives Brand-Fueled Movements and Crisis Management

Language shapes how people think, express themselves and view the world. One of the most powerful insights we can leverage when it comes to crafting brand language is that language codifies behavior. If we shape language the right way we can encourage certain behavior to follow. Behavior change is essential to shaping how people [...]

Why Take The Time To Define Your Personal Purpose and What Value Will It Give You

More than ever, we are time poor today. There never seems enough time to get everything done and a good day is increasingly defined by simply getting through your emails. Not to mention that a work life balance is harder than ever to achieve and you still need to find time to stay fit and [...]

We First Works Launch: How to Unlock Value Across Your Entire Company through Purpose

We First Works is launching at the end of this month and one of the most important questions you can ask is, “What will be the return on investment for taking these courses?” Let me speak directly on the course titled: ‘Defining Your Company Purpose’. In our experience, entrepreneurs, young companies, and even large [...]

Apparel Industry Sustainability Spotlight: How to Implement Corporate Sustainability

Sustainability is more than table stakes and marketing campaigns. While improving your environmental footprint is good for the planet it also makes good business sense. Brands like Walmart, Heineken and Unilever are saving millions of dollars annually through sustainability initiatives. By altering material inputs, energy sources, transportation, water use and packaging practices, eco leaders are [...]

5 Ways Brands are Driving Growth Through Purpose

In the run up to launch of We First Works – our digital training platform – let’s take a look at five key ways investing in purpose unlocks value for your business and your life. Bottom Line Growth Identifying and bringing your brand purpose life is proven to be directly tied to increasing your bottom [...]

Why We First Works?

Our New Training Platform for Defining and Activating Purpose Have you recently taken a step back from your company to understand its broader purpose and role in the world? Have you found yourself seeking fulfillment or redefining what fulfillment means and looks like in life? Today, companies and individuals are increasingly seeking higher order meaning [...]

How to Align Brand and Product Marketing Through Purpose

The wave of purpose-driven branding is in full swing. Fortune 500 companies like Walmart, FedEx, Salesforce and others are working to build their reputation as upstanding corporate citizens actively making the world a better place. While the intention is good, many companies fall short when it comes to connecting their brand purpose and their physical [...]

Exciting Announcement from We First

We live in extraordinary times. Culture is being shaped by popular movements fueled by social media and smart phones. Marketing is increasingly taking the form of advocacy and activism. Employees, consumers and citizens are leading movements to defend the values they care about and to champion changes they want to see in their lifetimes. Together, [...]

"The future of profit is purpose."
"Brands must share a simple, consistent and scalable story."
"Be the chief celebrant, not celebrity, of your customer community."
"Social technology is teaching us to be human again."
"People rise to the conversation you grow around them."
"Transcend your product, service or category to shape culture."
"The evolution of revolution is contribution."
"Be a mission with a company, not a company with a mission."
"Brands must lead with their legacy."
"The best hope for business is the business of hope."

—

Simon Mainwaring
Founder, We First

Domino’s Shows How Big Brands Can Address Big Problems By Going Small

How Language Drives Brand-Fueled Movements and Crisis Management

Why Take The Time To Define Your Personal Purpose and What Value Will It Give You

We First Works Launch: How to Unlock Value Across Your Entire Company through Purpose

Apparel Industry Sustainability Spotlight: How to Implement Corporate Sustainability

5 Ways Brands are Driving Growth Through Purpose

Why We First Works?

How to Align Brand and Product Marketing Through Purpose

Exciting Announcement from We First

2 COURSES ARE OPEN FOR ENROLLMENT ON WE FIRST WORKS