Companies that embrace their stakeholders’ differences as strengths create high performing teams. Indeed, the Boston Consulting Group reports that teams with above-average diversity scores are almost 20% more innovative in revenue. This makes sense. The more perspectives you have at the table, the better prepared you’ll be for ensuring you’ve considered all strategic options. You’ll […]
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Companies that put people and purpose first build brand communities and consumer loyalty. In today’s crowded business environment it’s critical to distinguish yourself from the competition. While delivering quality products will always be important, consumers are also looking to support brands that stand for causes they believe in. An excellent example of a company building […]
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This year was filled with brands generating impact, driving innovation and struggling to overcome difficulties. Across the board, the trend for purpose-driven business continues to gain momentum. C-suite executives have realized that consumers want to do business with companies that do good. Brands are working to position themselves as leaders spearheading the way to a […]
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Earlier this month, on Giving Tuesday, T-Mobile led a campaign to inspire its customers, fans and employees to engage in online philanthropy. Every time someone tweeted #GivingOnUs, T-Mobile donated 10 meals to Feeding America, the nation’s largest hunger-relief nonprofit. Whenever a customer saved a deal on the T-Mobile Tuesdays app, the company donated a meal. […]
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Changemakers don’t have to hold the largest market share. They don’t have to be the highest grossing or have the largest value chain. They do, however, need purpose, vision, drive and a ‘get it done’ attitude. Leaders that show consumers and competitors what is possible earn a reputation as innovators and carve out a competitive […]
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This is the eleventh post in a series on social changemakers. Each interview was conducted around the Los Angeles Social Innovation Summit. At the Summit, business leaders, philanthropists, entrepreneurs, and purpose-driven individuals gather to discuss corporate-fueled social impact. For this article I spoke with John Kelly, Starbucks’ Executive Vice President of Global Public Affairs and […]
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