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How to build companies, cultures and communities of purpose.

Purpose At Work: How Seventh Generation Accelerates Sustainable Growth

Today’s consumers want to support companies that build great products and a better world. Brands that follow suit are rewarded with consumer goodwill, earned media and purchases. Seventh Generation is the largest eco-friendly cleaning supplies seller in the United States. Its commitment to human health and sustainability has led the brand to industry leadership, consumer [...]

Purpose At Work: How Wrangler Is Creating The Next Generation Of Sustainable Fashion

The global fashion industry has a large environmental footprint. In fact, it’s responsible for 8 percent of all greenhouse gas emissions and nearly 80 billion metric tons of water per year. There are over 8,000 different chemicals utilized by apparel makers to produce clothing. What’s more, consumption is set to increase by over 60 percent [...]

Purpose At Work: How Brandless Creates Community by Making Better Stuff Available to Everyone

Understanding and communicating your brand’s purpose is vital to creating emotional connections with your customers. It must, however, be done in a way that is authentic and in line with your overall brand positioning, story and tone of voice. One brand that excels at both sharing its innately purposeful way of doing business with its [...]

Purpose At Work: How Interloop Activates Purpose To Drive B2B Growth

In today’s world, corporate leaders go beyond profitability to champion the triple bottom line. Consumer demand for brands to make a positive contribution has sparked a purpose-driven business movement. Leading brands like Coca Cola, Toyota, and Walmart are leveraging their businesses to make a significant social impact that strengthens consumer goodwill. Reports like Corporate Knights [...]

Purpose At Work: Lessons From Kia On Leveraging Marketing For Impact

Kia’s Big Game campaign, which aired during the 2019 Super Bowl, puts a purposeful twist on traditional car advertising.

Purpose at Work: How Clif Bar Drives Business Growth Through Higher Purpose

Corporate purpose is paramount to operating a profitable business in today’s world. Purposeful storytelling is essential to building a positive brand image. That said, the payoff for your company and the planet comes from authentic dedication to making change. In other words, implementing and scaling purpose takes hard work. To integrate purpose into your company [...]

Purpose At Work: How Fitbit’s Giveback Is Strengthening Its Business

A company doing an excellent job leveraging purpose to drive business growth is Fitbit. The health and fitness brand is actively leveraging its company and mission to have a bigger impact and pivot its business model in shifting markets.

Purpose At Work: The Path To Purposeful Profit with Timberland Sustainability Director, Colleen Vien

We First CEO Simon Mainwaring sat down with the Sustainability Director of Timberland, Colleen Vien, to discuss how the global apparel industry leader is able to create business growth through activating its purpose. The following are excerpts from that webinar, which can be watched in its entirety here. SIMON MAINWARING: It’s a special webinar today [...]

"The future of profit is purpose."
"Brands must share a simple, consistent and scalable story."
"Be the chief celebrant, not celebrity, of your customer community."
"Social technology is teaching us to be human again."
"People rise to the conversation you grow around them."
"Transcend your product, service or category to shape culture."
"The evolution of revolution is contribution."
"Be a mission with a company, not a company with a mission."
"Brands must lead with their legacy."
"The best hope for business is the business of hope."

—

Simon Mainwaring
Founder, We First

Purpose At Work: How Seventh Generation Accelerates Sustainable Growth

Purpose At Work: How Wrangler Is Creating The Next Generation Of Sustainable Fashion

Purpose At Work: How Brandless Creates Community by Making Better Stuff Available to Everyone

Purpose At Work: How Interloop Activates Purpose To Drive B2B Growth

Purpose At Work: Lessons From Kia On Leveraging Marketing For Impact

Purpose at Work: How Clif Bar Drives Business Growth Through Higher Purpose

Purpose At Work: Blume Honey Water’s Path to Product and Pollinator Success

Purpose At Work: How Fitbit’s Giveback Is Strengthening Its Business

Purpose At Work: The Path To Purposeful Profit with Timberland Sustainability Director, Colleen Vien

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