This year was filled with brands generating impact, driving innovation and struggling to overcome difficulties. Across the board, the trend for purpose-driven business continues to gain momentum. C-suite executives have realized that consumers want to do business with companies that do good. Brands are working to position themselves as leaders spearheading the way to a […]
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Earlier this month, on Giving Tuesday, T-Mobile led a campaign to inspire its customers, fans and employees to engage in online philanthropy. Every time someone tweeted #GivingOnUs, T-Mobile donated 10 meals to Feeding America, the nation’s largest hunger-relief nonprofit. Whenever a customer saved a deal on the T-Mobile Tuesdays app, the company donated a meal. […]
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Changemakers don’t have to hold the largest market share. They don’t have to be the highest grossing or have the largest value chain. They do, however, need purpose, vision, drive and a ‘get it done’ attitude. Leaders that show consumers and competitors what is possible earn a reputation as innovators and carve out a competitive […]
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This is the eleventh post in a series on social changemakers. Each interview was conducted around the Los Angeles Social Innovation Summit. At the Summit, business leaders, philanthropists, entrepreneurs, and purpose-driven individuals gather to discuss corporate-fueled social impact. For this article I spoke with John Kelly, Starbucks’ Executive Vice President of Global Public Affairs and […]
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This is the tenth interview in a series about how to lead with purpose, which took place around the Social Innovation Summit. The Summit is an annual gathering of impact driven entrepreneurs who share insights on how to leverage business for social innovation. For this interview I spoke with Meena Harris, Head of Strategy and […]
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While many companies promote social good initiatives, not all programs are strategically sound or measurably impactful. And while there is no easy solution for how companies lead with their purpose, there are some key components that can set you up for truly meaningful success. Tap into your core capabilities. Make it scalable. Inspire others to […]
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