When a group of motivated people collaborate for a higher purpose great things can be accomplished. From a conscious business standpoint, working with other organizations driven by a shared mission is an excellent way to expand the impact of your social good initiatives and the organic reach of your marketing campaigns. There are numerous ways […]
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This is the ninth post in a series of discussions with purposeful business leaders. Interviews were held around the Los Angeles Social Innovation Summit. At the gathering, impact-driven business representatives, entrepreneurs, philanthropists and individuals share insights on how to do well while doing good. For this article I spoke with Jon Campbell, Executive Vice President […]
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The Amazon is burning and VF Corporation won’t support it. That’s why the company that owns Vans, Timberland, The North Face, and other brands is severing ties with Brazilian leather suppliers.
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Love Your Melon, an apparel brand that donates half of its net profits to charities fighting pediatric cancer, exemplifies a p[urpose-driven brand. The company, which expects almost $40 million in revenue this year, has proven that this model can be profitable in addition to making a huge, lasting impact on peoples’ lives.
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This is the seventh post in a series of interviews with purposeful business people. Interviewees attended the Los Angeles Social Innovation Summit. Innovators flock from the world over to discuss impact challenges and aspirations. For this article I spoke with Melanie LeGrande, VP of Corporate Social Responsibility for Major League Baseball (MLB). SIMON MAINWARING: How […]
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For this article, I spoke with Eduardo Cetlin, President of the Amgen Foundation.
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