Blog

How to build companies, cultures and communities of purpose.

Purpose At Work: How Nike Inspires and Innovates With Employees and Consumers

This is the second post in a series of interviews with impact driven business leaders. Interviews were conducted around the Social Innovation Summit in Los Angeles. The Summit is a gathering of some of the world’s most influential social impact entrepreneurs. Representatives from companies like MLB, Lyft, TOMS and more congregate to share best practices, [...]

Purpose At Work: How To Engage Consumers To Do Good At Scale

Addressing global crisis can feel insurmountable. There is so much work to do to heal our communities and planet. Where do we start? People are looking for solutions to today’s most pressing issues. Corporate impact initiatives show consumers that your brand shares their values. While corporate social responsibility (CSR) is a great start, consumers want [...]

Purpose At Work: How SAP’s HanaHaus Builds a Community of Purpose and Innovation

Transformative global change requires collaboration. When individuals and organizations unite around a common purpose, groundbreaking advancements can develop. These partnerships can lead to new business opportunities and drive critical impact at scale. SAP’s HanaHaus initiative is a great example of how to catalyze collaboration and spark transformation. Its new Newport Beach Innovation Center that opened [...]

Purpose At Work: How WeTransfer Brings Purpose and Creativity to Life By Asking People to Please Leave

Today’s consumers seek simplicity, authenticity and meaning from the brands they buy. Companies that meet these demands are rewarded with loyalty and goodwill and by delivering real value for their community over the long term, they gain a strong competitive advantage. WeTransfer is a powerful example of a brand dedicated to its stakeholders, communities and [...]

Purpose At Work: How Seventh Generation Accelerates Sustainable Growth

Today’s consumers want to support companies that build great products and a better world. Brands that follow suit are rewarded with consumer goodwill, earned media and purchases. Seventh Generation is the largest eco-friendly cleaning supplies seller in the United States. Its commitment to human health and sustainability has led the brand to industry leadership, consumer [...]

Purpose At Work: How Wrangler Is Creating The Next Generation Of Sustainable Fashion

The global fashion industry has a large environmental footprint. In fact, it’s responsible for 8 percent of all greenhouse gas emissions and nearly 80 billion metric tons of water per year. There are over 8,000 different chemicals utilized by apparel makers to produce clothing. What’s more, consumption is set to increase by over 60 percent [...]

Purpose At Work: How Brandless Creates Community by Making Better Stuff Available to Everyone

Understanding and communicating your brand’s purpose is vital to creating emotional connections with your customers. It must, however, be done in a way that is authentic and in line with your overall brand positioning, story and tone of voice. One brand that excels at both sharing its innately purposeful way of doing business with its [...]

Purpose At Work: How Interloop Activates Purpose To Drive B2B Growth

In today’s world, corporate leaders go beyond profitability to champion the triple bottom line. Consumer demand for brands to make a positive contribution has sparked a purpose-driven business movement. Leading brands like Coca Cola, Toyota, and Walmart are leveraging their businesses to make a significant social impact that strengthens consumer goodwill. Reports like Corporate Knights [...]

Purpose At Work: Lessons From Kia On Leveraging Marketing For Impact

Kia’s Big Game campaign, which aired during the 2019 Super Bowl, puts a purposeful twist on traditional car advertising.

"The future of profit is purpose."
"Brands must share a simple, consistent and scalable story."
"Be the chief celebrant, not celebrity, of your customer community."
"Social technology is teaching us to be human again."
"People rise to the conversation you grow around them."
"Transcend your product, service or category to shape culture."
"The evolution of revolution is contribution."
"Be a mission with a company, not a company with a mission."
"Brands must lead with their legacy."
"The best hope for business is the business of hope."

—

Simon Mainwaring
Founder, We First

Purpose At Work: How Nike Inspires and Innovates With Employees and Consumers

Purpose At Work: How To Engage Consumers To Do Good At Scale

Purpose At Work: How SAP’s HanaHaus Builds a Community of Purpose and Innovation

Purpose At Work: How WeTransfer Brings Purpose and Creativity to Life By Asking People to Please Leave﻿

Purpose At Work: How Seventh Generation Accelerates Sustainable Growth

Purpose At Work: How Wrangler Is Creating The Next Generation Of Sustainable Fashion

Purpose At Work: How Brandless Creates Community by Making Better Stuff Available to Everyone

Purpose At Work: How Interloop Activates Purpose To Drive B2B Growth

Purpose At Work: Lessons From Kia On Leveraging Marketing For Impact

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Purpose At Work: How WeTransfer Brings Purpose and Creativity to Life By Asking People to Please Leave