Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms around the country. Plus he shares his thoughts on the role that social media can play in driving change on the global stage.
SM: Alan, the thrust of the book is the role that citizens can play in transforming the country? Given the struggles government faces to create effective change, what role can a citizen play?
AK: I think part of the reason our government is stuck is because of the dominance of special interests. They dominate the political system. More citizen movements are necessary to overcome these special interests. I think it’s going to be up to more citizens getting involved in the political process, getting behind candidates they believe in, trying to help drive money out of politics. That’s something we saw in this last election: the extraordinary amount of money being spent. The one thing that can break open this log-jam is more citizen involvement.
SM: But why should a citizen feel like their efforts will make any difference?
AK: When I first started working on City Year it was just a small group of us who came together, then it grew and grew. What happened was we tapped into a spirit of public service out there. That’s what made City Year happen. It wasn’t because of me. It was because of people’s willingness to come together. I’ve seen the ability of citizens to come together and have an enormous impact, both on the community and the political process.
SM: Do you believe this is a function of necessary social activism or that citizens innately want to do good?
AK: Both. I do think it’s innate. We all started in villages and tribes as social beings and were dependent on a larger community for survival, so I do believe it’s in our DNA. But I’ve also seen this power of social activism. To anyone who thinks they can’t make a difference, I say study our history. If you look at the history of America, going right back to the founding of our country, no one gave that small group of citizen soldiers a snowball’s chance to take on the greatest empire of the day and yet they succeeded. Just look at the suffragettes, and the trade unionists and the generation of the depression and WWII and the civil rights activists. Our history is actually one of citizens coming together to say “We can do better. We can keep marching on that journey to a more perfect union.” What’s driven big change in this country is a combination of citizen movements with visionary political leadership, but it was the citizen movements that made the visionary political leadership possible.
SM: Do you believe social media has a significant role to play in social activism?
AK: Absolutely. I think it’s one of the most powerful breakthroughs in the past five or even ten years because it’s much easier for people to organize and share information for people to find people they want to work with. I think about my father’s country in Iran after the elections a year and a half ago. Thankfully, somebody in the State Department called Twitter and told them not to shut down, that they were the main tool which allowed people to protest. It’s an incredibly powerful tool and it’s only going to get more powerful, especially because now everyone has everything on their cell phone.
Thanks to Alan for sharing his thoughts and for the inspiration that City Year (@cityyear) provides. Do you agree that citizens around the country need to play a bigger role? What role do you see for social media?
More from my site
Big Citizenship: Where social media meets social activism (Part 2)
How corporate purpose turns Millennials into brand ambassadors
Top ten reasons to buy We First
How Corporations Become Responsible and Profitable Corporate Citizens
Why caring is now the key to your brand’s success
How social technology will change your world, literally.
Nice article, I’ll check out the book.
The telling thing is, as in the examples described, theres a ‘political’ objective at the root to motivate the activity.
Where the likes of ‘ribbon’ (twibbon?) campaigns (which on the surface seem to have big social media traction) fall over is that it becomes a simple awareness thing with paradoxically little understanding of the actual issue and purely awareness of the ‘branding’ of the issue. I think this is kinda what Gladwell was on about in his much maligned ‘weak-ties’ piece.
Thanks Eaon, and great insights. I agree that understanding of the issues is
sometimes insufficient. I think its partly because advertising tries to
distil everything down and partly because people care but often don’t have
time to deep dive into the issue. But I believe a mixture of strong and weak
ties that raise awareness is critical to making any change happen. Glad
you’ll get the book. Best, Simon
======
Welcome to We First! When you consider Wikileaks, protests in Egypt, the
Pepsi Refresh Project, and the online outcry against the BP oil spill in the
Gulf of Mexico, it’s easy to see how influential social technology is
becoming in our political, business, social and personal lives.
The We First site will feature:
• The latest social technologies across mobile, social, and gaming
platforms.
• Creative uses of social media by business, non-profits and government.
• Fresh strategies for how companies use social media to build brand
communities, profits and positive impact.
• Step-by-step plans for how to use emerging technologies to maximize your
return on investment.
So click NOW and check out our new We First Website!
[2]www.wefirstbranding.com
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You can also PRE-ORDER copies of We First at [3]www.wefirstbook.com for
yourself and others interested in this message. It explains how brands and
consumers use social media to build communities, profits and a better world.
Links:
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Thanks in advance for joining the We First community and we look forward to
collaborating.
In friendship,
[4]Simon Mainwaring
Founder/CEO We First
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A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.
What people are saying about We First “In the most important business book
since Freakonomics, Simon Mainwaring’s transformational opus illustrates
that doing good and doing well go hand-in-hand for 21st century
corporations. A groundbreaking approach to marketing, We First teaches
brands how to tap into a world of 600 million friends and billions of daily
personal news feeds by making an impact one person at a time.” _Jay Samit_
Former EVP Sony Corporation of America
“Few understand the power of brands and consumers better than Simon
Mainwaring. In We First he presents a truly compelling vision of how to
transform that power to the benefit of society and the good of
capitalism.” Jeff Jarvis
Author of What Would Google Do?
“We First is a critical resource for corporate leaders and will inspire
consumers, individually and collectively, to recognize their inherent
strength. It is an invaluable blueprint for building this new societal
structure we so urgently need.” Philip Seib Professor & Director, Center
on Public Diplomacy,
USC Annenberg School
“We First is as prescient as it is visionary – a must read for marketers and
consumers intent on creating a prosperous future for all.” Rishad
Tobaccowala
Chief Strategy & Innovation Officer for VivaKi, Publicis Groupe
“Mainwaring is an inspiring leader that truly understands the dynamics in
play in the new world of business, online consumer behavior, and how they
can collaborate to rethink and rework paths to true global renewal.” _Brian
Solis Author of _Engage
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We First book launch
Hello!
Simon here. I hope all is well. I’m really excited this month because, after
three years of work, the launch of the We First book is only four weeks
away. So I wanted to explain a little about why I wrote We First and its
purpose.
We First is not an idea anyone can own. It exists in the collective and is
merely there to serve as a platform on which to celebrate all those people
who are making an effort to serve the interests of others as well as
themselves. These include brands doing CSR initiatives or cause marketing,
non-profits and foundations, social entrepreneurs, government and NGO
efforts, and every regular person that is consciously thinking about the
social impact of what they buy or sell every day.
My hope with the book is that we can all work together to shift the
conversation in the private sector about the responsibility that we all have
to contribute to building a better world. Obviously, launching a book is a
community effort and I’ll be looking for your help in the next month to
amplify the We First message so we can convert this conversation into
substantive change.
It’s my firm belief that if we make enough noise we’ll look back in five
years time and see a dramatic change in the way companies and customers work
together to scale positive social change.
I invite you to preorder your copy of [2]We First now at wefirstbook.com.
Here are a few things that you will get out of it.
Links:
2. http://www.wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
• How to shift our thinking and behavior to better serve the interests of
others and ourselves.
• How brands and customers work together to have a positive impact through
the things we buy every day.
• How companies can make money from social media by building communities
that drive profits.
• How customers can think and act in ways that is both good for them and the
planet.
• How companies and customers integrate purpose into profit to create change
that is sustainable.
• How we reengineer the way we do business to leave a better world for our
kids.
As you can see, We First is perfect for you, your boss or colleague,
marketing specialists, a graduating student, a mom and anyone who
contributes or works with causes and non-profits. I so appreciate your help
in sharing the message. Together we can improve the lives of millions of
others and our own.
We First book tour and Broadcastr
Over the next few weeks I’ll be traveling a lot talking about the We First
message. One of the ways I’ll stay in touch is by using Broadcastr, a great
new app that lets you geo-tag audio about what you’re up to and then share
it across social networks. The app also lets you take a walk around while
stories about your surroundings stream into your headphones automatically
based on your GPS location. So it makes social media hyper local. Look out
for these tweets and check out Broadcastr for yourself as it’s a great tool
for brands and regular people to enjoy. Here’s where you can download the
app for free and a link to listen to my book tour updates:
Download the free app for iPhone here:
http://itunes.apple.com/us/app/broadcastr/id423169367?mt=8&ls=1&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
And for Android here:
[4]https://market.android.com/details?id=com.electricliterature.broadcastr&f&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
eature=search_result
Or visit this link to hear Simon’s updates on the Web:
http://beta.broadcastr.com/Echo.html?author=SimonMainwaring&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
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Using social media to build your brand
Social media allows you and your community to work together to help build
your brand, increase your profits, and have a positive impact in the world.
But this can only be done if you build a genuine relationship with your
community through authentic and consistent engagement. With that in mind,
let’s look at a few insider tips specific to two popular platforms, Facebook
and Twitter.
_Top five Don’ts for Facebook:_
1. Don’t participate if you do not intend to invest time and energy into
long-term relationships with your fans.
2. Don’t participate if you are not willing or capable of moderating the
conversations you start on a daily basis.
3. Don’t measure success by the number of fans or followers you have, but
rather, how deeply they are engaged.
4. Don’t treat social media like direct mail where you simply talk about
yourself tirelessly in shorter sound bites.
5. When you make a mistake, don’t get defensive or self-righteous, but
rather, accept responsibility, apologize and do what you can to make up for
it.
_Top 5 Dos for Facebook_
1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
engagement.
2. Do respond to negative comments in order to turn a brand critic into a
brand advocate.
3. Do recognize your brand loyalists and reach out to them to build them
into brand ambassadors.
4. Do keep up to date with the latest applications and plug-ins that add new
dimension to your ‘Like’ page.
5. Do recognize that your are effectively bidding for people’s attention in
an overcrowded marketplace and that their time deserves to be rewarded.
_Top 5 Don’ts for Twitter_
1. Don’t buy followers. It’s a waste of time and money.
2. Don’t spam your audience with constant messages about yourself.
3. Don’t forget to bring some humor and wit to your communications so that
people want to read what you share.
4. Don’t forget to retweet what your followers share.
5. Don’t forget to be interesting. You must demonstrate your passion for
your topic.
_Top 5 Do’s for Twitter_
1. Do engage with a follower when they reach out to you with a question or
information.
2. Do post between eight and ten times a day and spend the rest of your time
on engagement.
3. Do share photos, video links and text messages to inspire interest.
4. Do stay consistently engaged to avoid community attrition.
5. Do monitor your tone carefully, because it only takes 140 characters to
undo all your good work.
Overarching all these pointers is a necessity for your brand to be clearly
defined, to know its core values, and to demonstrate those consistently.
Social media tools are not an end in themselves, but rather another way to
connect with people emotionally to generate word of mouth advertising. If
your brand is clearly defined and your core values consistently on display,
your community will reward your engagement by promoting your brand for you.
Thanks for being a part of the We First community and I hope you enjoyed the
newsletter. Look out for a big announcement in next month’s issue!
A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
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We First is here!
Well, today is the day! After almost four years of work, my first book ‘We
First’ is now available. I am so excited to share this with you and invite
you to order a copy for yourself and your colleagues of friends. The book
offers you enormous value in the following areas:
How does a business use social media to build its profits and brand
community.
How do regular people use what they buy and social media to have a positive
impact on our world.
How does the business work with its customers to great a new pillar of
social change that can build a better world.
My hope is that We First will enrich your business and personal life. Our
world desperately needs new ideas that can improve the lives of others and
ourselves. Thank you so much for your support and for sharing the message.
Watch the brand new We First Launch Film: ‘We-defining Me’
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A ‘We First Special’ Offer
Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
receive:
A free We First white paper on the ‘7 Keys to Brand Positioning in the
Future.’
A free podcast on ‘The Future of Ad Agencies.’
A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
Responsible Consumer.’
Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
United Nations Foundation.’
Also, when you enter your email address at http://wefirstbook.com, you’ll
get instant access to ten free videos about how to use social media to build
your community, profits and positive impact.
Independent Reviews of ‘We First’:
[5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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-Kirkus Reviews
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-Publisher’s Weekly
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-Inc Magazine
What is We First?
We First is a way of looking at the world. It asserts that we now live in an
intimately connected, mutually dependent, global community. It recognizes
that selfish Me First thinking hurts business, people we care about,
millions of strangers and the planet. It embraces the seismic impact of
digital and social technology that is transforming our professional and
personal lives. It accepts the challenge of millions of consumers who want
brands to be a force for change in return for their loyalty, goodwill and
purchases. It believes that this unprecedented collision of global needs and
personal wants, of human emotion and social technology, of powerful brands
and newly empowered consumers has the potential to transform our world.
Ten Core ‘We First’ Beliefs
1. An inter-dependent, global community requires an expanded definition of
self-interest.
2. The future of profit is purpose.
3. Technology is teaching us to be human again.
4. Consumers want a better world, not just better widgets.
5. Brands must become architects of community.
6. Brands must become day traders in social emotion.
7. The evolution of revolution is contribution.
8. We cannot separate living and giving if we hope to build a better world.
9. Life’s necessities must generate the necessities for life.
10. Prosperity is not the wealth of a few but the well-being of many.
TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend
In his talk, ‘From Me First to We First Living’, Simon explores how we
change the way we think and behave using social media to build better
businesses and a better world.
http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
Recent Articles in Mashable and AdAge
The 7-Stage Evolution of a Socially Responsible Consumer
http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
How Digital Tech Can Help You Become a More Socially Responsible Consumer
http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
/
A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.
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We First is here!
Well, today is the day! After almost four years of work, my first book ‘We
First’ is now available. I am so excited to share this with you and invite
you to order a copy for yourself and your colleagues of friends. The book
offers you enormous value in the following areas:
How does a business use social media to build its profits and brand
community.
How do regular people use what they buy and social media to have a positive
impact on our world.
How does the business work with its customers to great a new pillar of
social change that can build a better world.
My hope is that We First will enrich your business and personal life. Our
world desperately needs new ideas that can improve the lives of others and
ourselves. Thank you so much for your support and for sharing the message.
Watch the brand new We First Launch Film: ‘We-defining Me’
http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
A ‘We First Special’ Offer
Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
receive:
A free We First white paper on the ‘7 Keys to Brand Positioning in the
Future.’
A free podcast on ‘The Future of Ad Agencies.’
A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
Responsible Consumer.’
Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
United Nations Foundation.’
Also, when you enter your email address at http://wefirstbook.com, you’ll
get instant access to ten free videos about how to use social media to build
your community, profits and positive impact.
Independent Reviews of ‘We First’:
[5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-first/#review
Links:
5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review
-Kirkus Reviews
http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-Publisher’s Weekly
http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-Inc Magazine
What is We First?
We First is a way of looking at the world. It asserts that we now live in an
intimately connected, mutually dependent, global community. It recognizes
that selfish Me First thinking hurts business, people we care about,
millions of strangers and the planet. It embraces the seismic impact of
digital and social technology that is transforming our professional and
personal lives. It accepts the challenge of millions of consumers who want
brands to be a force for change in return for their loyalty, goodwill and
purchases. It believes that this unprecedented collision of global needs and
personal wants, of human emotion and social technology, of powerful brands
and newly empowered consumers has the potential to transform our world.
Ten Core ‘We First’ Beliefs
1. An inter-dependent, global community requires an expanded definition of
self-interest.
2. The future of profit is purpose.
3. Technology is teaching us to be human again.
4. Consumers want a better world, not just better widgets.
5. Brands must become architects of community.
6. Brands must become day traders in social emotion.
7. The evolution of revolution is contribution.
8. We cannot separate living and giving if we hope to build a better world.
9. Life’s necessities must generate the necessities for life.
10. Prosperity is not the wealth of a few but the well-being of many.
TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend
In his talk, ‘From Me First to We First Living’, Simon explores how we
change the way we think and behave using social media to build better
businesses and a better world.
http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
Recent Articles in Mashable and AdAge
The 7-Stage Evolution of a Socially Responsible Consumer
http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
How Digital Tech Can Help You Become a More Socially Responsible Consumer
http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
/
A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.
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We First is here!
Well, today is the day! After almost four years of work, my first book ‘We
First’ is now available. I am so excited to share this with you and invite
you to order a copy for yourself and your colleagues of friends. The book
offers you enormous value in the following areas:
How does a business use social media to build its profits and brand
community.
How do regular people use what they buy and social media to have a positive
impact on our world.
How does the business work with its customers to great a new pillar of
social change that can build a better world.
My hope is that We First will enrich your business and personal life. Our
world desperately needs new ideas that can improve the lives of others and
ourselves. Thank you so much for your support and for sharing the message.
Watch the brand new We First Launch Film: ‘We-defining Me’
http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
A ‘We First Special’ Offer
Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
receive:
A free We First white paper on the ‘7 Keys to Brand Positioning in the
Future.’
A free podcast on ‘The Future of Ad Agencies.’
A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
Responsible Consumer.’
Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
United Nations Foundation.’
Also, when you enter your email address at http://wefirstbook.com, you’ll
get instant access to ten free videos about how to use social media to build
your community, profits and positive impact.
Independent Reviews of ‘We First’:
[5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-first/#review
Links:
5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review
-Kirkus Reviews
http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-Publisher’s Weekly
http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-Inc Magazine
What is We First?
We First is a way of looking at the world. It asserts that we now live in an
intimately connected, mutually dependent, global community. It recognizes
that selfish Me First thinking hurts business, people we care about,
millions of strangers and the planet. It embraces the seismic impact of
digital and social technology that is transforming our professional and
personal lives. It accepts the challenge of millions of consumers who want
brands to be a force for change in return for their loyalty, goodwill and
purchases. It believes that this unprecedented collision of global needs and
personal wants, of human emotion and social technology, of powerful brands
and newly empowered consumers has the potential to transform our world.
Ten Core ‘We First’ Beliefs
1. An inter-dependent, global community requires an expanded definition of
self-interest.
2. The future of profit is purpose.
3. Technology is teaching us to be human again.
4. Consumers want a better world, not just better widgets.
5. Brands must become architects of community.
6. Brands must become day traders in social emotion.
7. The evolution of revolution is contribution.
8. We cannot separate living and giving if we hope to build a better world.
9. Life’s necessities must generate the necessities for life.
10. Prosperity is not the wealth of a few but the well-being of many.
TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend
In his talk, ‘From Me First to We First Living’, Simon explores how we
change the way we think and behave using social media to build better
businesses and a better world.
http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
Recent Articles in Mashable and AdAge
The 7-Stage Evolution of a Socially Responsible Consumer
http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
How Digital Tech Can Help You Become a More Socially Responsible Consumer
http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
/
A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.
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Hi everyone!
It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.
If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.
There are many benefits to buying this book today:
1. If you’re part of a company, you will learn how to use social technology to drive profits.
2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
3. And, everyone will learn how to use social media to build a world we want to live in.
Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.
We can’t thank you enough for your support, it means a lot.
==============================================
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Hi Everyone!
I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book.
My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience.
So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8. And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.
We so appreciate your support, it means a lot.
– Simon Mainwaring
==============================================
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We First Hits the Bestseller Lists
I wanted to thank everyone for their support in the launch of We First. We
are so excited that the message is resonating and that it is contributing to
the conversation that is changing the role of brands and the private sector.
Here’s how We First fared on the bestseller lists:
#4 on the New York Times Advice/How To bestseller list
#5 on the New York Time Hardcover Business bestseller list
#2 on the Wall Street Journal Business bestseller list
#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.
Finally, last week, Amazon named We First as one of the Top Ten Business
Books of 2011 so far.
This would not have been possible without all your support and from everyone
here at We First, a huge thank you.
_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.
Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.
The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:
_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.
_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.
_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.
_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.
_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.
The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.
_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.
By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
By Beth Kanter
_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
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We First Hits the Bestseller Lists
I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:
#4 on the New York Times Advice/How To bestseller list
#5 on the New York Time Hardcover Business bestseller list
#2 on the Wall Street Journal Business bestseller list
#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.
Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.
This would not have been possible without all your support and from everyone
here at We First, a huge thank you.
_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.
Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.
The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:
_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.
_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.
_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.
_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.
_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.
The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.
_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.
By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
By Beth Kanter
_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
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Special announcement from We First!
The first ever
We First Social Branding Seminar!
We are super excited to announce the first We First Social Branding Seminar to be held in Los Angeles, in February 2012. This two day training event with Simon Mainwaring has been specifically designed to enable Fortune 500 brands, non-profits, social entrepreneurs, starts-ups and personal brands to master both brand storytelling and social technology to build their profits and positive impact. Check out the [2]Social Branding Seminar registration page now for information and to sign up for our special early bird ticket price.
Links:
2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
At the seminar, you’ll learn:
* How to DEFINE YOUR BRAND – its Purpose, Manifesto and Vision.
* How to create a BRAND IDENTITY that’s authentic and stands out from the crowd.
* How to craft a MARKETING CAMPAIGN that builds a loyal community.
* Where to start with SOCIAL MEDIA and what TOOLS to use.
* Social media STRATEGIES AND TACTICS to achieve your business goals.
* How to MAINTAIN YOUR COMMUNITY and inspire them to build your business.
Places are limited so register now at [3]www.wefirstseminar.com.
Links:
3. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
Take the We First Survey & Win!
As you know, the mission of We First is to help companies use social media
to bring their purpose to life in ways that create profit and positive
social impact. As we’re preparing the content of the [4]We First Social
Branding Seminar, we’d wanted to give you the chance to tell us what you
need most.
Links:
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That’s why we’ve prepared a [5]survey about the challenges you face are
facing building your business and online community. If you haven’t taken it
yet, just click the link below and tell us what you need to know about
branding and social media. To say thanks for your time and input, we’ll send
you a free brand training video as soon as you finish the last question.
Links:
5. http://www.wefirstsurvey.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
Plus, you’ll be entered into a drawing where you could win one of four $50
Amazon gift cards.
To take the We First survey now, click here: [6]http://www.WeFirstSurvey.com
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Current Events Links
_Occupy Wall Street:_ As the movement spread throughout the country and
around the world, it’s yet another example of how social media is being used
to driven citizen and customer engagement. Only this time, the targets are
Wall Street and corporations.
[7]Click here to view
Links:
7.
_Steve Jobs:_ The tech world and beyond are mourning the loss of the genius
and inspiration that was Steve Jobs. Yet Apple has invested in fascinating
ways to perpetuate his impact and leadership style.
[8]Click here to view
Links:
8.
_Banks:_ A struggling economy and consumer distrust are simply adding the
mounting challenges faced by institutions like Bank of America.
[9]Click here to view
Links:
9.
_Social Good:_ From shared values to cancer curing mobile apps, the social
good space is changing at a blistering and inspiring pace.
[10]Click here to view
Links:
10.
_Facebook:_ The f8 Conference saw the introductions of new tools like
Timeline and Ticker that will transform the way both brands and their
customers relate with each other.
[11]Click here to view
Links:
11.
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To the We First Community:
Firstly, thanks so much for your ongoing support of We First. It’s an
exciting time for us as we expand to provide branding support beyond the
book itself. Part of these changes involves improving the tools we use to
interact with our community, and we’re switching to a new email service that
will allow us to give you even more free content! The last thing we want to
do is annoy anyone, so as we move over to this new email service, we’re
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Simon
Founder, We First
[13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
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Hi,
Simon here. I noticed you hadn’t had a chance yet to confirm that you want to stay on our list to receive our free branding and social media newsletters, video content and training. So I’m just checking in because I’d love to stay connected as part of the We First community. Please take a few seconds to join to our new email service by visiting http://wefirstbranding.com/opt-in Plus, as soon as you register, you’ll get a new FREE BRANDING TRAINING VIDEO.
“Why are you asking me to do this, Simon?” Good question! Thanks to everyone’s amazing support for the book, We First has grown and we needed to change how we connect with people and that means we need a new email provider. So rather than lose contact, we had to ask you to stay connected. That way we can continue to share the best and latest information, content and training around branding, social media and purposeful brand engagement. Plus by asking you to join, we make sure we don’t annoy anyone with emails they don’t want.
So go to http://wefirstbranding.com/opt-in to stay connected and thanks for your time. And remember, you can unsubscribe whenever you want.
Thanks and really hope all is well,
Simon
Founder, We First
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Hi Devin,
Simon here from We First.
First of all, thanks for being a part of the We First community. It’s not something we take for granted and we recognize that, like us, you’re passionate about building businesses that create a better world. That’s why we wanted to make sure that you’re among the first to hear about the first ever [1]We First Social Branding Seminar. Registration has just started and places are limited.
Links:
1. https://wut89066.infusionsoft.com/app/linkClick/156/371bab5b2a7fd9bc/0/e20f18f2c14594ab?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email
So we’d love you to join us February 1st and 2nd, 2012 for a 2-day live training seminar in Los Angeles. The event is designed to ensure that you master brand storytelling and social technology specific to your business so that you can build your brand, its community and have the positive impact you want.
After this training experience, you’ll walk away with:
* How to DEFINE YOUR BRAND, its MESSAGE and its PURPOSE to resonate with customers
* How to ARCHITECT A COMMUNITY that builds your business with you
* How to MARKET YOUR BRAND to inspire customer goodwill, loyalty and profits
* Where to start with SOCIAL MEDIA, what TOOLS to use and how to INTEGRATE
THEM
* What social media STRATEGIES and TACTICS will achieve your business
goals based on BEST PRACTICES, CASE STUDIES and ROI
* How to SELL YOUR SOCIAL MEDIA PLAN to leadership, employees and
customers
* How to MAINTAIN AND GROW YOUR COMMUNITY while keeping up with new
technology
Right now, we are offering a special early bird registration price of $1997
only through the end of November. Just visit [2]www.wefirstseminar.com to
register now. It’s going to be great fun. Plus, when you purchase your
registration, you get an extra ticket to invite a non-profit colleague. That
way, you’re contributing to a better world just by attending.
Links:
2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email
See you there!
Simon, Founder, We First
PS. I wanted to share this 5-minute training video with you as a thank you
and a tiny preview of what’s in store for you at the seminar. Enjoy!
Sent to — [3]why did I get this?
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We First · 1223 Wilshire Blvd. · #1730 · Santa Monica, California 90403-5400
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For some reason, everyone got called “Devin.” Although it’s a lovely name, we’re fixing it. Thanks for understanding.
Simon aka. Devin ☺
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2012 is hurtling towards us already. Hard to believe, right?
If one thing is going determine the success of your company or brand next year, it’s how you master social business. That’s not just my opinion. It’s all around us.
That’s why we’re doing the [1]We First Social Branding Seminar. To provide you with a practical and actionable [2]SOCIAL BRANDING BLUEPRINT specific to your business that ensures your success next year. And now, two world-class experts are joining the event.
Links:
1. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email 2. http://wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
[3]Carol Cone is the Global Vice Chairman of Edelman Business + Social Purpose. No one understands how to reach next year’s customer better than Carol. No one has deeper research into where business is headed. Links:
3. http://www.edelman.com/news/ShowOne.asp?ID=242&utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
[4]Robert Tercek is one of the world’s most polific creators of breakthrough interactive content, having held executive leadership positions at OWN: The Oprah Winfrey Network, Sony Pictures Entertainment and MTV: Music Television. He’s a sought after around the globe for his insights into where
media and marketing is headed.
Links:
4. http://roberttercek.com/biography?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
Make no mistake. This seminar is a two-day, deep dive into real-world case
studies, best practices and bottom line benefits of the world’s smartest
brands.
Plus _every attendee gets an extra ticket to invite his or her favorite
non-profit for free_.
I’m sharing this now because _early bird pricing is ending,_ and I don’t
want you to miss out.
Go to [5]WeFirstSeminar.com now for information and to register.
Links:
5. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
I hope Thanksgiving was great and here’s to your success next year.
Simon
PS: In case you missed it, here’s a quick free video that gives insight into
the training.
[6]
Links:
6. http://www.wefirstbranding.com/communityarchitect?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
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Happy Holidays from everyone at We First
We can’t thank you enough for the support, friendship and feedback this year. The book’s launch and reception was a success, and that gave us a chance to share ideas that will hopefully improve the lives of others. So consider yourself royally hugged (Aussie expression) and we hope you have a restorative break and a fantastic New Year’s celebration.
How your brand succeeds in 2012
The purpose of the [2]We First Social Branding Seminar is to provide training and insights critical to your success in 2012. This includes mastery of brand storytelling and social technology so that you walk out with a Social Branding Blueprint specific to your business that you can act on. That way you can architect a community that builds your business with you. So [3]register now to save and get an extra ticket to invite your favorite non-profit for free.
Links:
2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email 3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
Three Exciting Sponsors for the We First Seminar
We First is grateful for the support of three great sponsors for the We
First Seminar, each of which plays a critical role in building a company’s
brand, profit and positive impact.
Causecast
Causecast: Causecast offers an engaging, web-based solution that’s a
one-stop platform to engage your workforce in innovative volunteering and
giving programs. Managed with a simple, secure website, you can
automatically track, reward, and communicate your company’s collective
impact to staff, customers, and investors. Coordinated disaster response
campaigns, integrated social media and game mechanics are all leveraged in
the most advanced system of its kind. Causecast’s mission is to create an
ecosystem where every company engages their employees and customers to
contribute to the greater good. To find out how you can participate,
[4]click here.
Links:
4. http://causecast.org?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
Socialvibe
SocialVibe: SocialVibe provides the most effective and measurable form of
brand marketing today with engagement ads. The world’s leading brands can
engage with millions of consumers across top web and mobile properties
worldwide using a powerful branding medium that surpasses the impact of
traditional advertising. Consumers share SocialVibe engagements with their
friends and bring brands into the conversation, inspiring them to make
contributions to causes customers care about. For more information, [5]click
here.
Links:
5. http://www.socialvibe.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
HP
HP: HP Graphic Arts provides commercial, industrial and large format
printers for designers, architects, engineers, and print service providers.
The HP Graphic Arts Solutions enable Print Service Providers and Design
Professionals to develop new digital applications for the creation, printing
and distribution of postage stamps to building wraps, and everything in
between. To discover all that HP Graphic Arts can do, [6]click here.
Links:
6. http://h10088.www1.hp.com/cda/gap/display/main/index.jsp?zn=gap&cp=20000_4041_100&jumpid=ex_r11400_us/en/ga/IPG/_ps_g_hpgraphicarts/GraphicArtsPhrase&k_clickid=AMS%7C41a2e015-42a1-3748-8a3e-000040e2ae09&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
Two world-class additions to the We First Social Branding Seminar line-up
At We First, we believe we are smarter and more effective when we work
together. That’s why we’re so excited to announce that two world-class
experts in the fields of research, consumer behavior, cause marketing, new
media and customer engagement will be joining us.
Carol Cone Carol Cone is the Global Vice-Chair at Edelmen for Business and
Social Purpose. From 1980–2010 she was the Founder, CEO and Chairman of
Cone, Inc., recognized as the nation’s leading cause-branding consultancy.
In her new leadership position at Edelman, the world’s largest PR firm, she
provides strategic counsel to clients on the development of purpose, social
issues and public engagement strategies, as well as corporate and brand
citizenship. Carol has a deep commitment to innovative research with
consumers, executives and employees. She works with the firm’s leadership to
apply insights from Edelman’s annual GoodPurpose™ global consumer study and
its Trust and Health Engagement Barometers to client assignments, reports
and proprietary methodologies.
Carol’s recognitions include: 100 Most Influential People in Business
Ethics, Ethisphere Magazine, 2007; 25 Most Powerful Professionals in the
Communications Industry, PRWeek, 2007; Changing the Game Award, Advertising
Women of New York, 2007; Lifetime Achievement Award, PR News, 2005; 50 Most
Powerful Women in Public Relations, PRWeek; and Entrepreneur of the Year,
Arthur Young/Venture Magazine.
We’re incredibly excited to include her expertise at the We First Social
Branding seminar, and we guarantee you won’t want to miss what she has to
share for your business.
Robert Tercek Robert Tercek is the chairman of the Creative Visions
Foundation, the host of THIS WEEK IN SOCIAL MEDIA, and the former President
of Digital Media for OWN: The Oprah Winfrey Network. We’ve been associated
with Robert as a colleague and speaker for many years, always admiring his
incredible insight and vision as to what we can expect from the future of
media. Like Carol, he comes with world-class expertise and credentials.
Robert is Hollywood’s most prolific creator of interactive entertainment. In
2009, he was named one of the “25 Executives to Watch” by Digital Media
Wire. Variety has named him one of the “Digital Dozen” most influential
players in new media. The Industry Standard dubbed him a “TV Anarchist”.
His 22-year career is marked by achievements which include several
milestones: the first multichannel television service in Asia (STAR TV in
1991); the first multiplayer Java games on the Web (Sony, 1997); the first
interactive game shows on US Television (Sony, 1999); the world’s first
streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s
V-Live, 2001); the largest audience for live interactive video events on the
web (Oprah Winfrey’s 2009 web casts); the most popular free book download in
history (Suze Orman on Oprah.com, 2009).
Robert also served in executive leadership roles at major media companies–
as Senior Vice President of Digital Media at Sony Pictures Entertainment and
earlier as Creative Director at MTV: Music Television. He also co-founded
five startup ventures, including 7th Level, Inc that went public in 1993.
Current Events Links
Technology:
_Apple’s Self-Check-Out_
[7]http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system
-headlines.html
Links:
7. http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system-headlines.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
_Social Folders_
[8]http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-medi
a-accounts-with-your-desktop
Links:
8. http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-media-accounts-with-your-desktop?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
Brands and Social Media:
_LivingSocial IPO_
[9]http://www.socialfish.org/2011/10/facebooks-catalogue-of-failures.html
Links:
9. http://www.businessinsider.com/livingsocial-delays-ipo-raises-400-million-2011-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
_McDonalds Crowdsourcing_
[10]http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promot
e-mcbites.html
Links:
10. http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promote-mcbites.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
_News Gaming_
[11]http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-
reporting-future-of-gaming.html
Links:
11. http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-reporting-future-of-gaming.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
Social good:
_Steps to Sustainability_
[12]http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-m
illion-small-steps-real-estate-included?ft=1&f=1057
Links:
12. http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-million-small-steps-real-estate-included?ft=1&f=1057&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
_Fighting Global Poverty_
[13]http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_
1127867.html
Links:
13. http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_1127867.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
Global Economy:
_Iceland’s Opportunity_
[14]http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-oppor
tunity.html
Links:
14. http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-opportunity.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
_Occupy Aftermath_
[15]http://buswk.co/vGLsDD
Links:
15. http://www.businessweek.com/finance/occupy-wall-street/archives/2011/12/no_tents_no_cameras_no_audience_no_occupy.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
We First Seminar Gives Back
We First is committed to embodying the values presented in Simon’s book,
speeches and trainings. Specifically, every facet of our business
contributes in some way to scaling social change. To that end, every paid
registration to the We First Social Branding Seminar, comes with a free
ticket to invite a non-profit guest.
The goal of this program is to provide the non-profit community important
training to scale fundraising and branding success, and also ensures that
each attendee gets to make an important contribution just by attending. So
register now, choose a favorite non-profit to invite, and access the best
available training in social branding while making a difference and
contributing to positive social change.
[16]Register Now
[17]Invite a Non-Profit
Links:
16. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
17. http://www.wefirstseminar.com/nonprofitregistration?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
Marina del Rey Seminar location: the beautiful Marriott Marina del Rey.
[18]Twitter4 [19]facebook [20]Linked in [21]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
18. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
19. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
20. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
21. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
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Hi Disqus.
Happy new year. I hope you had a great break with your family.
I just wanted to let you know that the New Year Special for the We First Seminar ends this week. Obviously, I would love you to join us as it will add so much value to your business, but I also want you to get the best price possible.
So if you go to http://www.wefirstseminar.com right now to register, just enter the code NEWYEAR, and you’ll get 50% off the registration price.
You’ll still get world-class experts like Carol Cone, Robert Tercek and myself working directly on building your Social Branding Blueprint. Plus you get an extra ticket to invite your favorite non profit for free.
Consider yourself royally hugged (Aussie expression) and register now so you don’t miss out on this fantastic new year deal.
Happy New Year!
Simon
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Hi Disqus,
I wanted to send a quick note to remind you that the New Year Special on the We First Social Branding seminar ends today.
You get half off just by entering the code NEWYEAR when you register at http://www.wefirstseminar.com.
Plus you still get an extra ticket to invite your favorite non-profit for free.
I wanted to remind you because Robert Tercek, Carol Cone and I are really excited to work with you on your Social Branding Blueprint for 2012. So register now and don’t miss the special price.
Here’s to an amazing 2012!
Simon
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Unsubscribe from this list: http://wefirstbranding.us2.list-manage2.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=a535b878de&c=ff50ae9d6d
Our mailing address is:
We First
1223 Wilshire Blvd.
#1730
Santa Monica, California 90403-5400
Our telephone:
310-878-4418
Forward this email to a friend:
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The Social Branding Blueprint
Social Media Blueprint
A tough economy is now part of our daily business lives. Meanwhile social technology is changing business models, profit centers and customer engagement. If you want to stay relevant and profitable in this business world, you must master the skills that ensure your brand keeps pace with the marketplace.
That’s why we’re holding the [2]We First Social Branding Seminar and that’s why we’ve spent months putting together a Social Branding Blueprint. It allows you to fast track this process with world-class expertise and support. The result is an 80+ page blueprint that is an actionable plan for 2012 to build your brand awareness, profits and positive impact. Links:
2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
As a preview, here are the 8 Modules we will take you through to ensure your brand is clearly defined and that its story is told the right way to connect
with customers so that your social media efforts actually build your
customer community and profits.
* _New Marketplace:_ Global Economy, Social Technology, Connected
Customers
* _Brand Definition:_ Purpose, Storytelling
* _Brand Personality:_ Listening, Speaking
* _Brand Alignment:_ Adoption, Integration
* _Brand Community:_ Partnership, Contribution
* _Brand Communication:_ Engagement, Measurement
* _Brand Maintenance:_ Momentum, New Media
* _Brand Management:_ Leadership, Vision
What such a blueprint is worth to your business can’t be overstated.
Especially when you consider the time/dollar cost of trying to do it
yourself (on top of all your other daily demands!), the benefits of having
Simon, Carol Cone and Robert Tercek as support, and the money you won’t
waste on ineffective branding or social media engagement.
As a special offer to the We First community, if you register by January
25th with the special code WEFIRST at checkout, you’ll get a free One-on-One
Intensive (1 hour) with Simon Mainwaring where you’ll work together on your
specific brand and its challenges. And remember, every registration includes
an extra ticket so you can invite your favorite non-profit for free.
Please don’t wait as there are only 20 places left, and this is the last
week before registrations close. So we look forward to seeing you there and
building your brand together.
[3]Click Here to Register
Links:
3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
UN Foundation joins the We First Seminar as a Premier Sponsor
We First is proud to announce that the UN Foundation has joined us as a
premier sponsor for our February 1st Social Branding Seminar in California.
The UN Foundation will be hosting a panel discussion and providing lunch for
all attendees on day two of the seminar, February 2nd.
The work of the UN Foundation could not be more important. It takes all
nations and all sectors to make real progress on the most important and
far-reaching international challenges. The UN Foundation is an advocate for
the UN and a platform for connecting people, ideas and resources to help
solve global problems. It builds partnerships, grows constituencies,
mobilizes resources and advocates policy changes to support the UN’s work
for individual and global progress. The main issue areas that the Foundation
addresses are child health, climate change & energy, sustainable
development, technology, women and population, and supporting the United
Nations. Some of the biggest global campaigns that the UN Foundation has
been involved in include Nothing But Nets, the Measles Initiative, Better
World Campaign, and Climate Change, amongst others. They are also active in
youth engagement and efforts to rebuild Haiti. To learn more, [4]click here.
[5]United Nations Foundation
Links:
4. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
5. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
Current Events Links
Technology:
[6]Google Launches New Site With Resources for the 2012 Presidential
Election
Links:
6. http://mashable.com/2012/01/02/google-launches-new-site-2012-presidential-election?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
[7]Are Text Messages Declining Worldwide?
Links:
7. http://www.psfk.com/2012/01/are-text-messages-declining-worldwide-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
Brands and Social Media:
[8]3 New Digital Tools for Making Connections
Links:
8. http://mashable.com/2012/01/01/digital-tools-making-connections?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
[9]The Top Ten Digital Brands of 2011
Links:
9. http://www.psfk.com/2012/01/top-ten-digital-brands-of-2011-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
Social good:
[10]The GOOD Microphilanthropy Challenge Wrap-Up
Links:
10. http://www.good.is/post/the-good-microphilanthropy-wrapup-pass-it-on?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
[11]Facebook Helps Match Kidney Donors And Recipients
Links:
11. http://www.huffingtonpost.com/2012/01/01/for-some-in-need-facebook_n_1178645.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
Global Economy:
[12]2012, a Better Year– Unless Europe’s Debt Blows it Up
Links:
12. http://www.npr.org/2012/01/01/144477150/2012-a-better-year-unless-europes-debt-blows-it-up?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
[13]10 Reasons Why the American Economy is Awesome
Links:
13. http://www.businessinsider.com/10-reasons-why-the-american-economy-is-awesome-2011-12?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
[14]Wine, Dine and Refine: Intimate Branding Intensive
Links:
14. https://wut89066.infusionsoft.com/cart/?product_id=14&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
Marina del Rey
What better way to unwind after the first day of the We First Social
Branding Seminar than with a fantastic dinner by the water at sunset! Be a
part of the seminar during the day then join Simon Mainwaring, and our
special guest speakers, Carol Cone and Robert Tercek, for a private evening
event that doubles as an Intimate Branding Intensive to troubleshoot your
brand.
The stunning Café del Rey is just a 10-minute walk from the Marina del Rey
Marriott and the dinner starts at 6pm on February 1st.
Unfortunately the private dining room only accommodates 40 guests so book
your place right away. We look forward to raising a glass to your success!
Your ticket includes:
* Sunset Welcome with complimentary wine and beer selections from 6:00 –
6:30pm
* Gourmet 3-course meal in private dining room with gorgeous Marina views
* Personal access to Simon Mainwaring, Carol Cone and Robert Tercek
* New friends and acquaintances with whom to share and refine your brand’s
story.
Date: February 1st, 6pm
Address: 4451 Admiralty Way, Marina Del Rey
Price: $200
Limit: 40 guests
[15]Click here to complete your registration
Marina del Rey
[16]Twitter4 [17]facebook [18]Linked in [19]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
15. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
16. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
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19. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
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Thanks to you, the We First Social Branding Seminar was a success!
On February 1st and 2nd, the first We First Social Branding Seminar brought together 142 brands for a 2-day workshop that took each company from brand definition, through storytelling, to social media rollout and leadership for the future. It turned out to be an amazing event, and we appreciate all the support of our community.
Thanks to the wonderful sponsors and attendees, the event supported over 40 non-profits whose important work addresses everything from cancer research to ocean clean up to child literacy. These organizations were able to join the We First Social Branding Seminar free of charge and participate in the social branding blueprint and training process.
The fantastic sponsors included the United Nations Foundation, Causecast, HP, SocialVibe, Radian6, CSRWire, PRNewsire, Social Media Monthly, GOOD magazine, Project 7 and Chico Bags.
To check out some pictures from the event [2]click here. It seems this time, 142 was a magic number. Join us next time to be a part of the magic at the
next event.
Links:
2. http://simonmainwaring.com/future/pics-from-the-we-first-social-branding-seminar?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
Why the Future looks very bright for Facebook
The Facebook IPO is set to exceed even stratospheric predictions over the
past few weeks, with private equity firms estimating its valuation will
exceed the $100 billion dollar mark. For those that scratch their head at
such a valuation, here are a few points to consider:
* 9 in 10 online Americans are on social networks.
* Facebook was the #1 visited website in 2010 with 8.93% of all U.S.
visits.
* People on Facebook install 20 million applications a day in the network.
* 250 million people engage with Facebook on external websites every
month.
* 2.5 million websites have integrated with Facebook including 80 of
comScore’s U.S. Top 100 websites and over half of comScore’s Global Top
100 websites. Source: comScore and Harris Interactive 2011
In fact, here’s what two analysts are saying about the importance of
Facebook to social commerce in our future.
“It’s a matter of time—within the next five or so years—before more business
will be done on Facebook than Amazon”
_Sumeet Jain, Principal, CMEA Capital_
“In three to five years, 10 percent to 15 percent of total consumer spending
in developed countries may go through sites such as Facebook”
_Mike Fauscette, Analyst, IDC Consulting_
Current Events Links
Facebook IPO
[3]http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248
434.html
Links:
3. http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248434.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
Groupon Losses
[4]http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B2012020
8
Links:
4. http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B20120208?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
Linked In Profits
[5]http://online.wsj.com/article/SB…7213481184138066.html
Links:
5. http://online.wsj.com/article/SB10001424052970203824904577213481184138066.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
[6]http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenu
e-more-than-doubles/
Links:
6. http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenue-more-than-doubles?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
Google+ Privacy
[7]http://www.washingtonpost.com/business/economy/google-tracks-consumers-ac
ross-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html
Links:
7. http://www.washingtonpost.com/business/economy/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
Inside Scoop
As part of the We First Community, we wanted to give you the inside scoop on
something very exciting coming up. In the next couple of months we’ll be
launching the We First Social Blueprint as a DVD set and online program.
That way you can work through the repositioning of your brand specific to
this marketplace at home, at work, or share it with your team or colleagues.
You’ll be the first to know when it’s ready so that your company can
leverage social media to grow awareness, profits and positive impact this
year.
[8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_. [12]
Links:
8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
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11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
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The Value of Purpose Guest post by Morgan Wells
_“Customers buy the why before they buy the how. You get paid for who you are and not what you make. Community can only be built around a shared vision.”_- We First Social Branding Blueprint, 2012
A recent interview study of Harvard MBA students suggested young leaders are reconnecting with purpose and redefining what it means to succeed. As one of the Passion & Purpose^1 co-authors put it, “the days of signing up for a 20-year, pre-configured journey to the top are over.” Rather, in our age of social connectedness, economic uncertainty and technological hyper-drive, the next generation of leaders is struggling to define its path, and discovering a different connection to life’s purpose along the way.^2
When the most recent Edelman goodpurpose® report asked respondents whether they’d be “more likely to buy products and services from a company” if they knew it supported a “good cause,” the majority (by an average of more than 65%) said yes.^3 Participants said they would favor a purposeful brand in ten of the 13 countries surveyed.^4
Clearly purpose is alive in business discourse, but when you think through
the renewed importance of purpose to your business, there is still more to
consider.
For decades, brands enjoyed the luxury of broadcasting messages to a captive
audience and using carefully crafted advertising to generate sales for
brands. Since their audience was not as media-savvy as consumers today, they
didn’t really need to focus so heavily on the why behind the brand.
Nowadays, however, consumers are deeply informed through the web and widely
connected through social media. As such, brands must shift their
communication posture, moving from celebrity to chief celebrant of their
communities. In doing so, purpose has a new and powerful role to play
connecting with customers around shared values.
If I were asked on a survey whether purpose is important, I’d answer yes,
and I’m willing to assume most others would, too.^5 After all, purpose is a
good thing, right? That’s self-evident. But how often do we stop to think
about what that purpose means for our businesses? Is purpose just an idea in
our heads, an artful mission statement pinned to the wall, or a fashionable
word to throw around at meetings? Or is it an authentic and persuasive
marketing strategy that demonstrates your commitment to what your customer
community cares about and our shared futures?
Take a moment think about the purpose of your business. How clear is its
definition? How distilled is it into simple, human and emotional terms? How
connected is it to your personal values and the vision you have for your
company? How is purpose building your customer community, profits and a
world you want to live in?
To explore how well you’re defining, articulating and sharing your
company’s purpose, [2]opt in to receive a free ‘Defining Your Purpose
Worksheet’ PDF.
Links:
2. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
_*When you opt in, you’ll remain on the newsletter list you’re already on,
but you’ll be transferred on over to our new email system & we’ll send you
the worksheet. Don’t worry, we won’t send you any duplicate emails – we know
you have a lot to read already!_
1 [3]Diversify Your Dreams’ by Daniel Gulati. 2 [4]Passion and Purpose:
Stories from the Best and Brightest Young Business Leaders by John Coleman,
Daniel Gulati, W. O. Segovia, Harvard Business Press Books, 2011. 3
[5]goodpurpose® 2011. 4 goodpurpose® 2011. Sample included respondents from:
Brazil, Canada, China, France. 5 From a research design perspective, we
should be mindful of the effects of the survey situation on the data.
Self-reported connection to a concept like “purpose” seems to logically skew
toward the affirmative.
Links:
3. http://blogs.hbr.org/cs/2012/02/diversify_your_dreams.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
4. http://hbr.org/product/passion-and-purpose-stories-from-the-best-and-brig/an/10343-HBK-ENG?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
5. http://m.goodpurposecommunity.com/?CategoryName=More%20Likely%20to%20Buy&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
Current Events Links
SXSW: What you missed
[6]http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pi
cs/
Links:
6. http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pics?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
Mobile
http://highlig.ht/about.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
http://mashable.com/2012/03/12/shopping-via-smartphone/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
[9]http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Gr
ow-80-in-2012-Munster-878918/
http://venturebeat.com/2012/01/22/tablets-tablets-everywhere/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
Links:
9. http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Grow-80-in-2012-Munster-878918?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
The Social Branding Seminar Experience
As we’ve been going through some of the testimonials footage from the We
First red carpet at our Social Branding Seminar, held last month in LA, we
are blown away by what the attendees had to say. We First is beyond grateful
to have such a wonderful community of people working to change the way they
do business to engage more fully with their customer communities and
contribute to positive social change in the process. And, we are so happy to
be a part of that process, helping to provide the social branding training
it takes to get there.
Check out the [11]testimonial video, and stay tuned for an announcement of
the details of the next We First Social Branding Seminar, coming soon!
Links:
11. http://www.youtube.com/watch?v=nzopeYzgn38&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
If you’re receiving this newsletter from a friend and are not yet on our
email list, please [12]click here to make sure you’re the first to get the
news when we announce the next seminar. You won’t want to miss it.
[13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_. [17]
Links:
12. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
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17. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
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The Importance of Brand Storytelling
Guest post by Morgan Wells
As you know, the social business marketplace is changing the way brands must interact with their customers, and in order to communicate effectively and nurture genuine relationships, companies must reconnect with their own purpose for existing and operate directly from that purpose. As we discussed in [2]last month’s newsletter, when a company’s every action, product and campaign emerges from a clearly defined and consistently articulated purpose, its customers can develop deeper relationships with the brand and its products and services.
Links:
2. http://wefirstbranding.com/newsletter/03-12?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
Even for the most innovative and socially responsible companies in the world, having a clearly defined purpose is not enough. Companies must share the story of the brand and its purpose, simply and genuinely, with their customer communities. To start, every business must think about key brand story elements including what the company does and whom it serves in
relation to its purpose, vision and values. Once these key story elements
have been identified, the company then needs to share it with its customer
community using the _Six C’s of Effective Brand Storytelling_. To connect
with your audience in a meaningful way that can drive profits and positive
social contribution, brand storytelling must be _community-facing,
counter-intuitive, creative, collaborative, caring and compelling_.
Two of the most important C’s here are _community-facing_ and
_collaborative_. Companies can no longer rely on the 30-second television spot
and full-page newspaper ad as effective advertising and marketing tools
alone. The days of the monologue are over, and social media has already
transformed the business landscape. So, in defining your purpose and
developing your simple, emotional and authentic brand story, make sure it’s
focused on your community (for example, the shift from Coca-Cola’s “The Real
Thing” to “Open Happiness) and invite your customers to collaborate and
share in the process of telling that story in ways that are meaningful to
them.
Here are a few links that demonstrate effective, community facing brand
storytelling:
[3]Coca-Cola Content 2020
[4]Coca-Cola Where Will Happiness Strike Next
[5]Nike Make it Count
Links:
3. http://www.youtube.com/watch?v=LerdMmWjU_E&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
4. http://www.youtube.com/watch?v=x_9fQEqZCWs&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
5. http://www.youtube.com/watch?v=gLLFPfk14UI&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
Current Events Links
[6]Facebook Acquires Instagram
[7]Google Releases Augmented Reality Glasses
[8]Rebuilding the Web Around People
Links:
6.
7.
8.
About Simon
Simon Mainwaring is the founder of We First, the leading social branding
firm that provides consulting and training to help organizations build
positive images, profit and positive social impact. His book, We First, is a
New York Times, Wall Street Journal and Amazon bestseller. It was named an
Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book
for 2011, and global management magazine strategy+business named it the Best
Business Marketing Book of 2011. Simon is a member of the Sustainable Brands
Advisory Board, the Advisory Board of the Center for Public Diplomacy at the
USC Annenberg School, and a Fellow of the Royal Society of Arts in London,
as well as an influential blogger for Fast Company, Huffington Post,
Mashable, GOOD magazine and Forbes. Simon was included in Trust Across
America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for
2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc
Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on
the Business News Network, CBS, CBC, BNet and Harpo Radio. Prior to founding
We First, Simon was a Nike creative at Wieden & Kennedy, Portland, and
Worldwide Creative Director for Motorola at Ogilvy, receiving over sixty
international advertising awards. His consulting, speaking and training
clients include Google, Nike, Coca-Cola, General Motors, Toyota Prius,
Gucci, Patagonia and the Bill and Melinda Gates Foundation.
Simon blogs at [9]simonmainwaring.com and the We First website is
[10]WeFirstBranding.com
Links:
9. http://www.simonmainwaring.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
10. http://www.wefirstbranding.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
What We Do
More than once we’ve been asked, “I love the idea of We First, but exactly
what do you do?” Fair question. And thanks for asking!
We First is a social branding firm that provides consulting and training to
help companies build communities, profits and positive social impact. Our
clients include:
1. Large companies seeking to bring their brand purpose and values to life
through storytelling and social media in ways that are meaningful to their
customers and profitable for their business.
2. Personal brands, start-ups, and social enterprises that want to define
their brand, their story, and marketing strategies to succeed in the social
business marketplace.
3. Non-profits that want to leverage effective storytelling and social media
strategies to build their brand awareness, donor communities, and social
impact.
Specifically, our services include:
_Consulting_ to define a brand’s purpose and take it to market using social
technology. This can be on a project or retainer basis.
_Training_ to provide leadership insights, employee culture shifts, and
customer engagement. This ranges from a 12-month Partners Program, to a
2-day seminar, to half-day leadership workshops.
_Speaking_ to provide strategic business insights, best practices and the
latest thinking around social business specific to your industry.
To find out how you can work with We First, contact our Business Development
Director, Morgan Wells, at 310-878-4418 or email
[11]contact@wefirstbranding.com
[12]Twitter4 [13]facebook [14]Linked in [15]YOU TUBE
Links:
11. mailto:contact@wefirstbranding.com
12. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
13. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
15. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
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Listen, Then Speak: The Key to Brand Communication
Guest post by Morgan Wells
In business, as in personal relationships, listening first and speaking second is one of the simplest – and one of the most overlooked – maxims that can make or break the success of communication. In today’s real-time marketplace, social media provides an unprecedented opportunity for understanding the customer, and it all starts with listening. Monitoring social media networks, category influencers and interest groups through a social listening service like TweetDeck (personal) or Radian6 (enterprise) can provide the data you need to begin to connect with your customers on a more meaningful level. This is not about spying or poaching; this is about truly listening to what the marketplace is saying about your company, your service or product, and your industry at large, so that you can more effectively develop your brand identity, fine tune your communication strategies, and shape your products to answer their needs even before you speak. It’s like listening intently to a friend’s workplace challenges before providing advice. It simply creates a better, stronger relationship.
When you engage in social listening, it’s important to monitor
brand-related conversations, respond with a customer focus, distribute
relevant content, co-create ideas, products, services and marketing,
and reward engagement and participation in your customer community.
When your company moves from this point of true listening, it can then
speak with confidence and genuine connection to what its customers care
about. And, when you begin to communicate in this way, you must speak
softly, listen loudly and act quickly with content that is
conversational, clear, authentic, consistent and honest.
In terms of tone, your brand voice should be empathetic, accessible,
human (think funny, rather than serious) and direct. If you listen
first and then communicate in these community facing ways, you will be
well on your way to creating longer-lasting, deeper relationships with
your customers. This enables you to build your brand, and its products
and services, in a way that resonates with customers who then drive
your bottom line profits.
Are you ready to strategize your listening and speaking?
Click here for a free [2]Listen First Worksheet.
Links:
2. http://wefirstbranding.com/newsletter/05-12/We_First_Listen_First_Worksheet.pdf?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
Current Events Links
[3]MOBILE: More Smartphone Owners Use Location-Based Products
(Mashable)
[4]SOCIAL ENTERPRISE: The origins of the impact economy and why the
sector is blowing up today (GOOD)
[5]CORPRATE: Oil, Water, And Food: How Our Largest Companies Are
Managing Our Most Important Resources (Fast Company)
[6]GAMING: Insights and Emerging Trends (Techcrunch)
[7]ENTERTAINMENT: 5 Tech Advances that are Transforming Digital
Entertainment (Mashable)
Links:
3. http://mashable.com/2012/05/11/location-based-services-study?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
4. http://www.good.is/post/where-did-social-enterprise-come-from-anyway?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
5. http://www.fastcoexist.com/1679808/oil-water-and-food-how-our-largest-companies-are-managing-our-most-important-resources?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
6. http://techcrunch.com/2012/05/11/gamification-insights-trends?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
7. http://mashable.com/2011/02/09/advances-digital-entertainment?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
Recommended Reading
If you want to invest time in social media education, start here. Three
essential social media books include:
The End of Business as Usual in which Brian Solis walks you through how
to restructure your business with employees and customers to profit in
today’s marketplace.
Next up is Mari Smith’s, The New Relationship Marketing, in which she
explains step-by-step how to build a loyal and self sustaining social
community.
Finally, check out Peter Kim’s Social Business by Design, which
explains how to structure your organization, what systems to put in
place, and how to ensure you’re one of the success stories of social
business.
Oh wait, and what’s that other one…Me First, He First, She First? Let’s
just call it We First: How brands and consumers use social media to
build a better world!
[8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of
We First, a social branding consultancy. A former Nike creative at
Wieden & Kennedy, Portland, and worldwide creative director for
Motorola at Ogilvy, he is a member of the GMI Digital Advisory Board,
the Advisory Board of the Center for Public Diplomacy at the Annenberg
School, AdAge’s Power150 and is an Expert Blogger for Fast Company.
[12]
Links:
8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
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11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
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We First is seeking an Administrative Assistant.
We First is a leading social branding firm, founded by Simon Mainwaring, that provides consulting and training to help companies build communities, profits and positive social impact. The vision of We First brings the scalability of mobile and social and online technology to the corporate training space. We are currently seeking a detail-oriented, total rock-star Administrative Assistant to help with general administrative duties as well as social media execution. Duties will include calendar management, travel and itineraries, online research, database maintenance, transcription, project assistance and some social media execution. We First has a lot going on, so we need someone who can handle a lot of detailed communication and deal with rapid deadlines. Ideal candidates are highly organized, efficient communicators interested in supporting a business that believes in contributing to the greater good through the work that we do. Someone who loves organizing details and facilitating communication with a nurturing and upbeat personality will do well in this position. We are seeking someone to handle our admin long-term, so candidates must be secure and happy knowing they will be handling administrative details as a primary job function. Candidates must have Bachelors degree or equivalent and at least 2 years administrative experience with an ability to work in a fast-paced business environment. Candidates based in Los Angeles with social media experience are preferred. After initial training, this position can be remote (ie. work from home), but for at two-week trial and training period, we ask that you join us in person at our Santa Monica offices.
The Administrative Assistant position is available immediately.
15-20 hours per week*
Flexible schedule
Compensation starts at $18 / hr
*Position can become full time for the right person, depending on experience and ability to contribute.
Send a cover letter and resumé to contact@wefirstbranding.com to apply.
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Our telephone:
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