‘Socialnomics’ by Erik Qualman: Review and Giveaway

Simon Mainwaring / Books / 9 years ago

I saw Erik Qualman speak at SXSW this year and thought he was great. His book, Socialnomics, offers so many gems for brands and consumers trying to make sense of social media and how to use it.

In a world where traditional marketing strategies are becoming increasingly obsolete, Erik explains how businesses keep up. Social media can either strengthen or destroy a brand, it is changing the world of advertising, and it can eliminate inefficient marketing tactics by directly connecting businesses and customers. He includes compelling case studies as well as crystal clear explanations as to how and why social media is changing business and our economy.

If you haven’t read it yet, I think it’s really worth it. Or, make a comment on a blog post in the next week and hopefully you’ll be the one chosen at random to receive a free copy of the book. As always, it’s a small way to say thanks for your support.

Congrats also to last week’s winner of ‘Adland’: @SteffenStaeuber


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  1. Avatar Meg says:

    Sign me up! I would love to get a free copy!

  2. The impact of social media on businesses and consumers isn't fully appreciated by many. We still have nay-sayers that are sure social media is just a fad. Unfortunately they will be left behind and forgotten. However, Socialnomics sounds like a good guide for navigating the social realm for those of us that are here to engage consumers and to increase sales.

  3. Thanks, Cynthia. Totally agree. There is no such thing as early adopters in a real-time world. Let's hope more brands embrace social media. Thanks, Simon

  4. Avatar equalman says:

    Simon: Your the best! Thanks for the kind words and support. Keep up the great work as well.



  5. Pleasure. Really enjoyed your seminar at SXSW. I think the book is a must have. Speaking at Connect Now next week with @garyvee and @briansolis. Hope we cross paths at a conference soon. Best, Simon

  6. Avatar mymelodie says:

    I continue to show Socialnomics' YouTube videos to my clients! They are extremely compelling and true. I worked in traditional marketing before transitioning to Social Media so can attest to how Social Media eliminates inefficient marketing tactics by directly connecting businesses and customers! Thanks for the opportunity to win the book. I look forward to winning and reading it ;)!

  7. Thanks so much. And yes, I've used the video too to help clients get over the social media adoption hump. Thanks for sharing, Simon

  8. Cool blog – thanks for the heads up re. the book. I'll check it out on Amazon.

  9. Thanks, Catherine. It's definitely worth a read.