How your brand wins over empowered customers to profit from social commerce

I recently had the pleasure of speaking at there First Data ‘Engaging Today’s Empowered Customer’ Summit in New Orleans where we discussed in detail the shifts that financial institutions, credit card associations, and merchants across all industries must make in order to command the attention of the social customer and earn the loyalty, trust, and goodwill that translates to profit. We discussed the new co-creative relationships between brands and customers, the importance of authentic purpose, and the ability of brands to architect communities that build their business with them. Here’s my answers to a few questions including the pitfalls, trends, and rewards of social commerce.