The We First Brand Leadership Summit brings together leaders across for-profit and non-profit brands that are innovating in their category through social, environmental and business impact. At the forefront of reconfiguring coffee economics for good, Ken Lander, Founder and Chief Sustainability Officer of THRIVE Farmers, will be joining us as a speaker during the Summit on October 6-7 at the W Hollywood in Los Angeles.
Established in 2011, THRIVE Farmers is transforming the traditional coffee supply chain by providing farmers direct access to the marketplace for their coffee which allows them to maintain ownership until point of sale and then subsequently receive a fixed percentage of revenue generated –thereby avoiding links to commodity pricing.
THRIVE Farmers began when Ken Lander, a retired lawyer, decided to move his family to Costa Rica to become a coffee farmer. Experiencing first-hand the injustice coffee farmers faced due to the coffee supply chain, Ken recognized the importance of economic sustainability for the lasting success of both coffee farmers and the global coffee market. After Ken recruited other dissatisfied farmers in his community and further partnered with an Atlanta-based entrepreneur, THRIVE Farmers was born.
As Chief Sustainability Officer of THRIVE Farmers, Ken seeks to find, advocate and project the voice of farmers to the world, and establishing new standards of stable, farmer-focused practices in coffee production to bring a better future to all. Ken’s personal passion for advocacy paired with his experience in public relations, law and now coffee farming, combine to develop a brand dedicated to providing a platform where the coffee lover and the coffee farmer can intersect.
If you are interested in hearing more about Ken and THRIVE Farmer’s journey as well as gaining insights and expertise, visit WeFirst15.com for individual or group tickets. This year’s Summit is focused on “How brands lead conversations that shape culture and grow business”. It is a 2-day, interactive training format where every attendee works through a Social Branding Blueprint specific to their brand and business. During the Summit, attendees also create a 2016 marketing roadmap for their brand based on global best practices and insights shared. Seats are limited to 200 attendees and the event sells out each year.