Announcing the 2013 We First Social Branding Seminar, Sept 24-25, Los Angeles

The future of profit is purpose

We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact.

With consumers activism reaching new heights, it’s no longer good enough to just “be on social media.” Marketing 3.0 will be about becoming a purpose-driven social brand, so whether it’s CSR, sustainability, cause marketing, Foundation work or simply how a brand brings its core values to life, this Seminar specifically trains large brands on how to do it to build their business.

The 2013 We First Social Branding Seminar will take place at the beautiful Silver-LEED certified W Hollywood hotel in L.A, Sept 24-25, and we assure you- this is no ordinary conference. It’s a hands-on thought leadership and executive training summit that will have over 200 brand leaders from the world’s most influential companies in attendance- all committed to delivering solid economic results while having a positive impact on society and their business.

Everyone will leave with a practical and actionable social branding plan specific to their business, based on best practices and case studies brought to life by an exclusive line-up of the best marketers and business leaders in the world including:

Tom LaForge, Global Director, Human & Cultural Insights at The Coca-Cola Company
Aaron Sherinian, VP for Communications and Public Relations for the UN Foundation
Paull Young, Director of Digital at charity: water
Simon Mainwaring, Founder and CCO, We First
• With more announcements to come…

In order to become an authentic purpose-driven social brand, departments can no longer operate in silos. The CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life, and we encourage everyone to take advantage of our corporate group packages and send the right team of leaders to L.A. this fall.

Finally, in the We First spirit, we are excited to employ the “1 to 1” model again this year: a registration by your company comes with a free ticket to invite your favorite non-profit or Foundation partner, so you’ll have a positive impact just by attending. All they cover is travel and accommodation (if required) but the Seminar – thanks to you – is free.

A broad one-size-fits-all approach to social media just won’t work anymore. Corporate purpose now drives preference and ultimately profit. Companies must understand audience and market-specific nuances to effectively engage consumers and become an active participant in their online, social and mobile conversation.

Becoming a purpose-driven social brand is now a critical business imperative because of the huge reputational, employee productivity and bottom line impact. We look forward to seeing you in September for an incredible two days that will transform your business and our world.

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