Empowering Employees With Social Storytelling is Key to Company Growth

Simon Mainwaring / Leadership / 6 years ago

Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them.

As your company reaches scale and an expanding base of employees becomes your front line, you must clearly communicate what the company stands for and provide the right social media training. Otherwise, there will be a disconnect between what you say the company stands for and what the customer actually experiences- and those customers will go elsewhere.

Internally, employees are hungry to better understand their role in the company’s mission, yet 68% do not think businesses do enough to instill a sense of meaningful purpose in their work culture and 54% say their company’s purpose is not clearly conveyed to all employees. [Tweet this stat]

Here are three steps to catalyze the power of your employees and turn them into your biggest brand ambassadors:

1. Make sure you have leadership buy off on using social media

2. Make sure you give your employees the training they need to represent the company well

3. Encourage employees to invite customers to co-create your products, services, and marketing

You need a consistent brand story to maintain growth, and how you tell that story internally is critical as a guide for how your customers will tell that story.

Subscribe to We First on YoutubeFacebook, TwitterGoogle+ and LinkedIn


Your email address will not be published. Required fields are marked *

  1. Avatar Julia Gometz says:

    Hi Simon, Agreed that how your employees tell the story inside affects how customers do. One question: You mention in number 3 that employees should encourage customers to co-create products – Do you think that employees should also be involved in co-creating the products and services? Julia Gometz, The Brandful Workforce

    1. Thanks, Julia, and I do. I think there’s so much to be gained in asking them what they want, what you could improve and what should the experience of a product be like. Think of it like Kickstarter. Everyone who contributes has a vested interest in the company and product getting started and made. We should all act that way with our customers. It can only add value to both parties. Thanks Julia and I hope all is well. Simon

  2. […] 1) Clearly articulate your company’s social purpose, and share that story internally. […]

  3. […] 1) Clearly articulate your company’s social purpose, and share that story internally. […]