Shel Israel’s, Twitterville: Book review and Giveaway

Twitterville is the first book in my new giveaway-extravaganza-bonanza-athon. Now I hear giveaways can get problematic so I’ll post some guidelines on my site shortly. But the goal here is just to keep going ideas flowing among us and to say thanks for your support. Here’s how it works.

Every two weeks I’ll review a book and then give it away to someone who has commented on a blog post in the last week. I’ll try and keep up with the latest hot titles like Seth Godin’s Linchpin or Brian Solis’s Engage and then give them away. Once someone is chosen you email me a work address and I mail you the book. Simple. But enough of that. To Twitterville!

Shel starts by sharing with readers the origins of Twitter as well as how home offices, government, media and non-profit organizations use it to help their branding, advertising, and marketing. He covers real-life accounts on how many brands and social media leaders have used Twitter as a way to save a business, starting a new venture, fund-raise, get closer to customers or build a brand from scratch. All great stuff. Shel goes on to analyze why certain approaches worked for certain people and businesses so his reader’s can do the same. For me, it was a great read for any business that wants to use twitter to build and grow.

So hopefully that helps and feel free to comment of a blog post in the coming week so I can send out a copy to someone.

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