California Pizza Kitchen is a restaurant company with about 200 company-owned locations within the U.S. and 62 international locations in 14 countries.


California Pizza Kitchen sought to accelerate sales in an increasingly competitive and purposeful casual dining category.


The brand first had to define its social purpose and then articulate that in a way that would drive diner preference.


We First provided California Pizza Kitchen with a purposeful brand story, concepts for how to bring it to life in restaurants, and a social media plan to drive diner engagement.


California Pizza Kitchen received a clear brand story to tap into an increasingly purposeful dining marketplace and activation concepts across social media.


"Working with We First is a wonderful experience. It’s rare to find a collaborator that truly understands the business challenge and your industry, that can work seamlessly with corporate and creative partners, and that can think through the unavoidable complexity to come up with a much needed solution that offers enormous value to the business and the brand. Simon is a pleasure to work with and one of the few resources available to corporations today with that rare blend of expertise in storytelling, technology and culture to position your brand for growth and leadership in this constantly changing and connected, social business marketplace."

Sarah Grover
Chief Concept Officer & Executive Vice President, California Pizza Kitchen