Desk Yogi is a 5-minute online wellness solution designed for a busy life, providing fitness, yoga, nutrition, and stress reduction -- right at your desk.


As a high-growth startup in the increasingly competitive corporate wellness space, Desk Yogi sought to establish and communicate a proprietary brand story that would position the company for long-term growth. Desk Yogi wanted to share its value proposition in a clear and meaningful way online to encourage new client acquisition.


Desk Yogi was at a critical stage of its launch lifecycle and required a strong brand story to establish it not only as a ‘must have’ solution to corporate wellness, but also as a leader in reframing the workplace as an everyday health opportunity and experience.


We First crafted a purposeful and future-oriented brand story that conveys its unique offerings, vision, and impact with a view to engaging stakeholders, inspiring clients, and building awareness of its industry leadership. We First also provided key recommendations for restructuring Desk Yogi’s website to ensure it catered to both B2B and B2C audiences.


A powerful and consistent brand expression for Desk Yogi’s current and future stakeholders, with the flexibility to pivot into emerging health and wellness categories.


"We are so happy with the direction that Desk Yogi has gone in. We were able to accelerate our position in the wellness world working with We First. As a new company, we did not have a clear message and our voice was disjointed. With great help from the We First team and the We First training, we came away with a clear voice and strategy to distinguish Desk Yogi from our competitors. Thank you Simon and team!"

Jacqui Burge
Founder, Desk Yogi