Frank & Eileen sought to define a brand story that would raise awareness of its brand and commitment to love.
The fashion category is crowded with competitors and Frank & Eileen is positioned at a higher price point above many.
We First defined a brand story and social media strategy to inspire existing customers to become brand ambassadors by way of expressing the company’s commitment to love.
Frank & Eileen gained critical clarity around their brand story and implemented a social media strategy that expanded brand awareness and social media engagement.
"We First has proven to be a great partner around brand strategy, social media, and PR providing really valuable strategy, ideas and advice for how to grow our business at a really exciting and critical time for Frank & Eileen."
CEO, Frank & Eileen