G-RO is the world's first carry-on companion bag, specifically designed to accompany today's modern traveler, whether it be around the block or around the world.
PROJECT
Following the success of G-RO's groundbreaking crowdfunding campaign for its revolutionary carry-on luggage, We First developed the brand strategy and key messaging upon which it officially launched its brand. Through proprietary positioning, storytelling, and campaign direction, We First provided G-RO with the key brand tools it needed to evolve from a crowdfunding success to a competitive, strategic brand in the evolving luggage category.
CHALLENGE
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SOLUTION
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IMPACT
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CLIENT FEEDBACK
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