Since 1952, the Caterpillar Foundation has been dedicated to transforming lives in the communities where we live and work around the world with a mission to alleviate poverty and place people on the path to prosperity.


The Caterpillar Foundation is a global force for positive change; it needed to create clear, consistent and integrated messaging to inspire both internal and external stakeholder engagement over the long-term to realize its shared vision and gain recognition for the good work it continues to support.


As a multinational nonprofit, The Caterpillar Foundation’s messaging needed to become more human, aligned, and universal to ensure its relevancy, adoption, and meaning across its many different audiences, partners, and beneficiaries.


Together with Handshake Inc., We First provided a comprehensive brand strategy for The Caterpillar Foundation’s social impact platform, ‘Together.Stronger.’, which would reestablish its position as a convener and advocate for poverty eradication.


With its new brand strategy in place, The Caterpillar Foundation aims to help 100 million people rise out of poverty by 2030.