XPRIZE is the global leader in solving the world’s Grand Challenges by creating and managing large-scale incentivized prize competitions that create impact in five areas: Learning; Exploration; Energy & Environment; Global Development; and Life Sciences.


XPrize was launching a crowdsourced social innovation platform and needed to define its name and branding as it democratized the XPrize innovation platform and methodology.


The crowdsourcing and funding space was becoming increasingly cluttered and the XPrize brand story had to motivate interest and engagement with the brand over competitors.


We First provided a brand strategy, naming and social media marketing support for the brand, HeroX, and collaborated with Wondros on a Launch Video for the new platform.


HeroX successfully launched with over $6 million in prizes and 500,000 participants as of July 2015.


"Working with We First was a joy. Simon's calm and investigative demeanor make him a pleasure to work with. The team at We First really has an innate ability to access and, in turn, portray the essence of your idea. Whether that idea is a brand, a campaign, a video concept or a tagline, they guide you through a creative process where your own jumble of scribbles and hand waving results in a simple and powerful communication that you are proud to stand by."

Emily Fowler
Co-Founder & Vice President, Possibilities HeroX, XPrize Foundation