sixty south / nova austral

US Launch of New Antarctic Salmon Brand

sixty south / nova austral

Project Challenge

Nova Austral is a Chilean salmon farmer and processor, owned by the private equity companies Altor Fund III and Bain Capital with operations located in Chile's Region XII, the Magallanes and Antarctic Region. Before launching in the US market with its proprietary Antarctic salmon, Nova Austral required a compelling brand strategy, positioning and storytelling platform, as well as B2B launch strategy to ensure its success.

Our Solution

We First developed a proprietary positioning for this world class sustainable salmon leader including key messaging, brand story, brand visual identity, as well as entire website, creative direction, and brand assets development.


  • Brand Positioning
  • Brand Personality
  • Go to Market Strategy
  • Brand Story
  • Brand Identity Design Boston
  • Seafood Market Launch
  • Website Design
  • Key Messaging
  • Press Releases

Project Outcomes

Nova Austral successfully launched its first, new sustainable salmon from Antarctic waters to much industry and media acclaim, gaining momentum across the US market with key retailers, high-scale food distributors and chefs alike.


"It's the easiest sales we've ever had."